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Monthly Archives: April 2010

3 Lessons in Content Marketing From the Past by @BrianHonigman

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By Brian Honigman

Content marketing seems to be all anybody in the marketing world talks about these days. Although it seemingly took the industry by storm overnight, content marketing has actually been around for a very long time. This is partially because content marketing is pretty loosely defined. To paraphrase the Content Marketing Institute’s definition, content marketing is essentially creating something (content can come in many formats) that you think will be of value to a target group in hopes of attracting customers and driving future profitable action. Given that rather nebulous definition, it only makes sense that if you look back at marketing […]

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Twitter Is Now Keeping Track Of What Apps You Use, But Don’t Worry, You Can Opt Out by @mattsouthern

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By Matt Southern

A new change to Twitter’s mobile app will see it collect information about the other apps installed on your phone for the purposes of delivering “tailored content that you might be interested in.” Twitter points out that they’re only collecting a list of apps you have installed, it’s not collecting any data about what you do within the apps. The company is calling this initiative an “app graph”, and intends to use the data to create a more personalized experience. Some of the things it may do with the data collected about your apps include: Improving “who to follow” by […]

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Facebook Releases Quarlerly Highlights, Continues To See Growth In Active Users by @mattsouthern

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By Matt Southern

Facebook, as a public company, reports every quarter on the state of its business. This week it released its highlights for the third quarter of 2014, with numbers that are more than likely to please stockholders. Growth In Active Users There was growth in active users reported across the board. Daily active users (DAUs), as of September 2014, were an average of 864 million which is an increase of 19% year over year. Mobile DAUs saw even more growth, with an average of 703 million as of September 2014, which accounted for an increase of 39% year over year. Monthly […]

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Bing: It’s Unlikely That We’ll Take Search Share Away From Google

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By Matt McGee

Microsoft’s Director of Search admitted this week that Bing isn’t likely to put a significant dent in Google’s search market share.

Stefan Weitz appeared Tuesday at the Web Summit conference in Ireland, where he told attendees that Bing instead wants to focus on making its search technology an important part of mobile apps and other things that people use every day. The Register quotes Weitz as follows:

It’s unlikely we’re going to take share in [the pure search] space, but in machine learning, natural language search… and how we can make search more part of living. For us, it’s less about Bing.com, though that’s still important. It’s really about how we can instead weave the tech into things you’re already doing.

For pure keyword search, we’re around 30 per cent in the US, not so much in Europe,” he said. “But search in different areas of life? That mix is to be determined. I’m committed to making sure we have our fair share of search in the future.

That 30 percent figure is a combination of the estimated market share for Bing.com and Yahoo, which gets its organic search results from Bing. In its September 2014 report, comScore estimated the two combined for 29.4 percent search share, compared to Google’s 67.3 percent.

You can look at Weitz’s comments as a waving of the white flag, or just as a reflection and admission of reality. The comScore numbers above haven’t changed significantly in a long time. Consider that a year ago — September 2013 — Google was at 66.9 percent while Bing/Yahoo combined for 29.3 percent. Bing’s market share estimates have inched up slowly over the past couple years, but it’s been taking share away from search partner Yahoo, not from Google.

Bing’s recent search focus seems to be on things like conversational search, which it launched in August, its role in Microsoft’s Cortana virtual assistant/predictive search service and in mobile apps — both its own apps (which no longer carry the Bing name, however) and a recent win when it replaced Google as the search provider for Apple’s Spotlight on both the desktop and mobile devices.

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How to Find Niche Questions That Can Inspire Your Writing by @seosmarty

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By Ann Smarty

As writers and content marketers, we are expected to be a veritable fountain of unending creativity. Every second we are awake we are supposed to be pumping out ideas like they are going out of style. And we might wish that to be true, but fact of the matter is we tend to get more tapped out than anyone. Writer’s block can hit whether you are a creative writer, or a technical one. Trying to come up with topics for a blog, as an example, can be really difficult. After all, you constantly have to come up with new ideas, or […]

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