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Monthly Archives: December 2010

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Corita Kent Artist & One-Time Catholic Nun Celebrated With Google Logo Reflecting Her Iconic Work

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By Amy Gesenhues

Today marks what would have been the 96th birthday of Corita Kent, an artist whose work was known for its bold, colorful images spreading messages of love, peace and social justice.

To pay tribute, Google has marked Kent’s birthday with a Google logo mirroring her style and form.

Kent began her career as a catholic nun, taking the name Sister Mary Corita and leading the art department at the Immaculate Heart College in California. Her career spans over more than thirty years and includes iconic pieces like the 1971 “Rainbow Swash” on the Dorchester, Massachusetts gas tanks near Boston, along with the United States Post Office’s 1985 official “Love” stamp.

The Tang Museum at Skidmore College, which hosts the “Someday is Now: The Art of Corita Kent” exhibition, defines Kent’s work as iconic symbols of a turbulent time.

Throughout her rich and varied career, she made thousands of posters, murals, and signature serigraphs that combine her passions for faith and politics.

In 1968, Kent left the order, continuing her work as a graphic artist in Boston. Kent died in 1986 at the age of 68 after losing her battle with cancer.

The post Corita Kent Artist & One-Time Catholic Nun Celebrated With Google Logo Reflecting Her Iconic Work appeared first on Search Engine Land.

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Hook, Line, and Sinker: 7 Tips for a Killer Call-to-Action

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By Billy McCaffrey

Read to the end of this blog post to receive $1 million! Oh, if only that were true. I’d probably read through more than once. However, now that I have you thinking about the proper way to motivate someone, I’d like to share some tips on how to craft a clear and engaging call-to-action (CTA) for your marketing campaigns. What is a Call-to-Action in Marketing? Your call to action is the part of your advertisement that tells your target audience what they should be doing once they click on your PPC ad and hit your website or landing page. The simplest […]

The post Hook, Line, and Sinker: 7 Tips for a Killer Call-to-Action appeared first on Search Engine Journal.

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Bing Ads Updates Campaign Planner Tool For Search Trends, Keyword And Competitive Research

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By Ginny Marvin

In September, Bing Ads released its Campaign Planner tool, which includes vertical and product trend data, keyword research and competitive insights. This week, the first update to the tool was released.

If you’re not already familiar with this tool, I recommend taking some time and digging into it. It’s located under the Tools menu in Bing Ads.

Here’s an overview of what you’ll find:

Industry Vertical & Product Trends

This is the area where you can see search volume trends on pre-defined industry verticals and products categories. With this update, you can now compare search volume trends year-over-year or week-over-week.

You can also visualize search volumes by device and location from the last seven day period, and get benchmarks such as average CPC.

Below the chart is the total number of times the keywords in the vertical or product group were searched in the last seven day period of Sunday to Saturday.

The Network drop down allows you to include or exclude Search Partners data.

The Keyword tab will show you the top keywords at the Sub-vertical or Product level you’ve currently selected with basic performance metrics (impressions, average CPC, etc) and search volume breakouts by device as well weekly change in total search volume.

You can also search for other keywords using the search box.

The Competition tab provides data on up to 20 domains advertising in the vertical or product group selected. Metrics include ads coverage (impression share) and coverage share by best position, top of page and sidebar along with an average position.

Seasonal Insights

Somewhat hidden under the Occasions & Gifts umbrella vertical, the sub-vertical Holidays & Seasonal includes product breakouts that include Christmas, Holiday & Seasonal Decorations, Thanksgiving, Jewish Holidays and New Year’s. For example, so far this year, search volume for Holiday & Seasonal Decorations was highest on the Wednesday before Thanksgiving. The keyword “thanksgiving table settings” dominated searches in this product category on that day — rising from just 19.6K on the Tuesday before Thanksgiving to 148.2K on Wednesday.

The post Bing Ads Updates Campaign Planner Tool For Search Trends, Keyword And Competitive Research appeared first on Search Engine Land.

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SearchCap: Google Local Quality Guidelines, Shopzilla Rebrands & Mobile SEO

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By Barry Schwartz

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

Searching

SEO

SEM / Paid Search

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What High-Level Publishers Want From An Email Pitch by @wonderwall7

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By Kelsey Jones

Are you wondering what the top sites like FastCompany, Slate, and Upworthy want from an email pitch? As someone who gets 5-20 pitches per week for Search Engine Journal, I certainly understand the scrutiny top publishers place on email pitches. The below infographic from BuzzStream and Fractl highlights some of the best tips when you are pitching major online publishers, including: Most want to see data from your content in the subject line More than half say they’ve blacklisted at least one person due to a bad email pitch this month alone More than 85% want raw data in a pitch

The post What High-Level Publishers Want From An Email Pitch by @wonderwall7 appeared first on Search Engine Journal.

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4 Predictions for Mobile Marketing and Call Tracking in 2015 – December 9 Webcast

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By Search Engine Land

Mobile search exploded in 2014, and next year it is promising to be even bigger. So what’s ahead in 2015?

Join us for this December 9th Digital Marketing Depot webcast to learn what the growth of mobile search will mean for your business in 2015. John Lee of Clix Marketing and Jason Wells and McKay Allen from LogMyCalls will discuss the changes and trends you can expect to see next year.

Registration is free at Digital Marketing Depot.

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