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Monthly Archives: January 2011

SearchCap: Google & Bing Honor Veterans, DuckDuckGo Added To Firefox & Google Shopping Traffic Insights

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By Amy Gesenhues

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bing Honors Veterans On Both Sides Of The Ocean With The Tower Of London Image On Homepage
    To honor all veterans, Bing is featuring The Tower of London on its homepage today. Bing acknowledged not only is today Veteran’s Day, but also marks Remembrance Day in the UK. Dating back to the eleventh century, The Tower of London is a historic English castle that is currently home to The Tower of London […]
  • MapQuest Brings Roadside Assistance Service To Mobile App
    MapQuest has integrated “Uber for roadside assistance” service Urgent.ly into its updated app. What this means is that consumers are able to summon a tow truck or other service provider directly through the app. Roadside assistance through MaqQuest is available 24 hours a day. Service fees are pre-negotiated and shown to consumers up front. There’s […]
  • AdWords Now Shows Up To 3 Business Locations In Google Mobile Search Ads
    Google has made an update to AdWords location extensions that allows multiple locations to display in mobile search ads. When several business locations are nearby, users may see up to three locations in an ad. The extensions can display the street address and distance from the user’s current location. Users can click to call or […]
  • Bing Ads Adds Competitive “Auction Insights” To Web UI
    Bing Ads advertisers will now find competitive auction data in the web interface. First launched earlier this year in Bing Ads Intelligence, Auction Insights is available from the Campaigns page on the web. Auction insights are available at the campaign, ad group and keyword level. There are minimum data thresholds for insights to be available. […]
  • DuckDuckGo Added To Firefox As Part Of Enhanced Privacy Options
    Firefox is celebrating its 10th anniversary. A new version of the browser includes two new privacy features. The first is the availability of DuckDuckGo as a new pre-installed search engine choice. The second is a “forget” feature that allows users to delete recent history. Forget enables users to easily erase the “last 5 minutes, or […]
  • Traffic Insights From Google Shopping Search Partners
    Google recently started distributing Google Shopping campaigns to selected partners. Columnist Rebekah Schelfhout explores what impact, if any, this has had on advertisers.
  • Veteran’s Day Google Logo Honors The Men & Women Who Serve In Our Armed Forces
    Today’s Google logo is in honor of Veteran’s Day, paying homage to the men and women who have served in the U.S. armed forces. Along with an illustration depicting men and women in uniform and a red, white and blue Google logo, Google has included a link on its homepage to a career recruitment site […]
  • Search Arbitrage Accounts For Largest Percentage Of Ads Competing On Brand Trademarks
    Brands are often struggling with other advertisers encroaching on their trademark terms in search ads. Sometimes brand trademarks are used by “friendly” advertisers such as resellers, but a study released today from BrandVerity shows that search arbitrage accounts for the majority of branded search competition. The study analyzed how core brand terms of more than […]
  • The Real Reason No One Wants To Link To You
    Wondering why no one is linking to you? Julie Joyce gives you the lowdown on why your site isn’t as linkworthy as it could be.
  • Pinterest Evolving Into A Personalized Search Substitute
    This evening, at its San Francisco headquarters, Pinterest hosted a talk and Q&A session with the company’s head of engineering, Michael Lopp. No one from Search Engine Land was able to attend on short notice; however the company shared a number of updated stats. Much more than a “scrap-booking” site (its origins) or even a […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Link Building

Local & Maps

Search Marketing

Searching

SEM / Paid Search

SEO

The post SearchCap: Google & Bing Honor Veterans, DuckDuckGo Added To Firefox & Google Shopping Traffic Insights appeared first on Search Engine Land.

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Top Marketing Trends And Predictions For 2014 Holiday Season [STUDY] by @mattsouthern

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By Matt Southern

A global study conducted by Experian Marketing Services sheds light on some of the top marketing trends and predictions for the upcoming 2014 holiday season. The results of the study were gathered after conducting a survey among marketers from regions around the world, and also takes into account performance data from the 2013 holiday season and consumer trend research. Five global trends were highlighted in the report. Here are some of the key takeaways you’ll need to know about before going into the holiday season. Paid Facebook advertising will rival organic campaigns across other social networks, particularly in North America. […]

The post Top Marketing Trends And Predictions For 2014 Holiday Season [STUDY] by @mattsouthern appeared first on Search Engine Journal.

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SearchCap: Sweden Considers Imposing “Link Tax” On Google, Bing Predicts 95% Of Election Winners & Local SEO In 2015

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By Amy Gesenhues

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Puts Custom Ebola Info Box At Top Of Search Results & Offers To Match Donations To Help Fight Deadly Outbreak
    Google announced today it has launched a public fundraising campaign to help support nonprofits fighting to contain the ebola virus outbreak, and is offering to give $2 for every $1 donated. The site has also added ebola information to its knowledge graph. A Google search for “ebola” will result in the following box at the […]
  • Sweden The Latest To Consider Google “Link Tax” For Newspapers
    A member of the Swedish parliament, Niclas Malmberg, wants Google to help fund Swedish news publications along the lines of the French model established last year. Threatened with a “link tax,” Google agreed “to create a €60 million Digital Publishing Innovation Fund to help support transformative digital publishing initiatives for French readers.” Google also agreed […]
  • Bing Predicts More Than 95% Of The Senate, House & Governor Elections
    While some may be surprised with just how red the U.S. elections went last week, it appears Bing knew all along. Following last Tuesday’s national elections, Bing announced it had predicted more than 95 percent of the called races for state Governors, U.S. Senate and House of Representatives. Based on search, social and other relevant […]
  • Simple Tips To Set The Stage For Local SEO In 2015
    After Google’s most recent local algorithm update, the rules have changed for local SEO. Columnist Greg Gifford discusses how you can do well in local search in 2015.
  • How Google Is Using Dynamic Testing To Build Out The Knowledge Graph
    Google is constantly testing new ways to answer user queries. Columnist Eric Enge has been watching these experiments closely and shares what he’s observed.
  • Social Media Marketing Tactics that Work – Next Week in Las Vegas
    Maximize Your Social ROI – Register Now for SMX Social Media Marketing Are you looking for innovative new ways to boost your fan base, site traffic, and convert your fans into paying customers? Learn the latest tactics and best practices for 12 top social media platforms. Whether you’re managing your brand’s communities, driving traffic with […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Search Marketing

Searching

SEM / Paid Search

SEO

Strategy

The post SearchCap: Sweden Considers Imposing “Link Tax” On Google, Bing Predicts 95% Of Election Winners & Local SEO In 2015 appeared first on Search Engine Land.

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Bing: It’s Unlikely That We’ll Take Search Share Away From Google

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By Matt McGee

Microsoft’s Director of Search admitted this week that Bing isn’t likely to put a significant dent in Google’s search market share.

Stefan Weitz appeared Tuesday at the Web Summit conference in Ireland, where he told attendees that Bing instead wants to focus on making its search technology an important part of mobile apps and other things that people use every day. The Register quotes Weitz as follows:

It’s unlikely we’re going to take share in [the pure search] space, but in machine learning, natural language search… and how we can make search more part of living. For us, it’s less about Bing.com, though that’s still important. It’s really about how we can instead weave the tech into things you’re already doing.

For pure keyword search, we’re around 30 per cent in the US, not so much in Europe,” he said. “But search in different areas of life? That mix is to be determined. I’m committed to making sure we have our fair share of search in the future.

That 30 percent figure is a combination of the estimated market share for Bing.com and Yahoo, which gets its organic search results from Bing. In its September 2014 report, comScore estimated the two combined for 29.4 percent search share, compared to Google’s 67.3 percent.

You can look at Weitz’s comments as a waving of the white flag, or just as a reflection and admission of reality. The comScore numbers above haven’t changed significantly in a long time. Consider that a year ago — September 2013 — Google was at 66.9 percent while Bing/Yahoo combined for 29.3 percent. Bing’s market share estimates have inched up slowly over the past couple years, but it’s been taking share away from search partner Yahoo, not from Google.

Bing’s recent search focus seems to be on things like conversational search, which it launched in August, its role in Microsoft’s Cortana virtual assistant/predictive search service and in mobile apps — both its own apps (which no longer carry the Bing name, however) and a recent win when it replaced Google as the search provider for Apple’s Spotlight on both the desktop and mobile devices.

The post Bing: It’s Unlikely That We’ll Take Search Share Away From Google appeared first on Search Engine Land.

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