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Monthly Archives: July 2011

SearchCap: Bing Ads Campaign Planner, Yahoo Firefox Surge & Local Search

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By Barry Schwartz

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Searching

SEO

SEM / Paid Search

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Step-By-Step SEO Strategy Development: An Interview With Steve Wiideman by @brentcsutoras

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By Brent Csutoras

At Pubcon 2014 in Las Vegas I was able to sit down and talk to Steve Wiideman of Wiideman Consulting to discuss SEO strategy development. Steve has a lot of background working with big brands, as well as mid-to-large sized brands. There’s a lot that goes into the strategies put together for these companies and in the video below, Steve sheds some more light on the process, starting with the first phase of strategy development. Here are some key takeaways from the video: Whether you’re dealing with big brands or small businesses, strategy always comes before all else. One of the […]

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Google Puts Custom Ebola Info Box At Top Of Search Results & Offers To Match Donations To Help Fight Deadly Outbreak

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By Amy Gesenhues

Google announced today it has launched a public fundraising campaign to help support nonprofits fighting to contain the ebola virus outbreak, and is offering to give $2 for every $1 donated.

The site has also added ebola information to its knowledge graph.

A Google search for “ebola” will result in the following box at the top of the search results, offering a brief explanation of the virus sourced from the CDC, along with a “What you need know” summary.

ebola search results

For the fundraising campaign, Google not only is matching public donations, but has donated $10 million which it says will go to agencies like InSTEDD, International Rescue Committee, and the U.S. Fund for UNICEF.

Following Facebook’s lead, Google has included a “Donate” link on the top of its homepage in Chrome to help with its fundraising efforts:

Google ebola donation request

The post Google Puts Custom Ebola Info Box At Top Of Search Results & Offers To Match Donations To Help Fight Deadly Outbreak appeared first on Search Engine Land.

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