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Monthly Archives: January 2012

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Google Is Experimenting With Special Ranking For Mobile-Friendly Sites

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By Danny Sullivan

Google already penalizes sites that provide a bad experience to mobile searchers. Now the company has confirmed that it’s testing with what seems like a boost for those providing a great experience.

Google said today that it is experimenting with giving sites that have earned its new mobile-friendly label some type of special treatment within its ranking algorithm. From the post:

We see these labels as a first step in helping mobile users to have a better mobile web experience. We are also experimenting with using the mobile-friendly criteria as a ranking signal.

Google hasn’t clarified more about what this experiment will do — in particular, whether it will ensure that sites tagged mobile-friendly will rank better in mobile search results. But we think that will be the case. Here’s why:

In June 2013, Google introduced a penalty for sites providing a bad mobile search experience. Sites generating errors and other problems for mobile visitors received less visibility in Google’s smartphone results — the results Google shows to mobile searchers, as opposed to desktop searchers.

Since there’s already a penalty, a boost for sites doing it right seems to make the most sense for what this experiment is. Sites that have gone above-and-beyond to earn a mobile-friendly stamp of approval by Google seem likely to get a boost over sites that haven’t.

That’s not the say sites that haven’t earned the label have no chance of ranking well, nor does it mean these sites face a penalty, as with sites that generate actual errors. Rather, it seems like sites that are in this middle or average group will still have visibility, just not as much if there are also mobile-friendly sites for a query.

Want the boost, even if it’s only an experiment? Then earn the new mobile-friendly label, which is covered more in our related story: Google Officially Launches “Mobile-Friendly” Labels In Mobile Search Results.

The post Google Is Experimenting With Special Ranking For Mobile-Friendly Sites appeared first on Search Engine Land.

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The Psychological Benefits of Simple Design: Why Less Really is More by @shanejones15

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By Shane Jones

It’s a question that marketers and designers ask themselves every day: What is the key to a conversion-based design? And the answer: As little design as possible. According to a 2012 Google study, users consistently rate visually simple websites as more beautiful than their more complex counterparts. Further, highly prototypical sites (or sites with layouts that are commonly associated with sites of its category) with a simple design are considered the most beautiful sites of all. In other words? Simple is beautiful. And beautiful converts. But why? In this article, we’ll explore the concept of simple, prototypical design and examine its role […]

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Highlight Your Most Important Google+ Updates With New Pinned Posts by @mattsouthern

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By Matt Southern

Despite all the criticism against Google+, there are still those who swear by it. Whether you love it, hate it, or are just plain indifferent to it, one thing that can’t be denied is the commanding presence Google+ has in local search results. When you’re searching for a local business the local pack tends to be what shows up at or near the top, which links to reviews hosted on a Google+ local page. I know that 9 times out of 10 when I end up on a business’s Google+ page it’s because I’m out somewhere and trying to learn […]

The post Highlight Your Most Important Google+ Updates With New Pinned Posts by @mattsouthern appeared first on Search Engine Journal.

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6 Link Removal Request Techniques That Actually Work by @neilpatel

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By Neil Patel

Link removal requests are a huge deal. If you’re a webmaster or SEO trying to clean up harmful links, then you have probably sent dozens if not hundreds of link removal request emails. If you’re a site manager, you’ve probably received plenty of these kinds of emails. A link removal request is when a representative of one website asks the representative of another site to remove a link. It’s pretty simple. But there’s no such thing as simplicity in the world of SEO, right? Sometimes, link removal requests are spammy, malicious, dishonest, misdirected, mistaken, and even dangerous. Often, they are […]

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Not Happy With Your YouTube URL? Now You Can Change It by @mattsouthern

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By Matt Southern

When you first joined YouTube it’s possible you picked a URL that isn’t quite in line with what you have built your brand into today. Previously you could have started a new account with a URL that’s more befitting of your brand, but who wants to go through the effort of starting a whole new channel, especially after you have acquired a number of subscribers. Now there’s an easier way to get a new custom URL without having to undo all the work you have done to build your following on YouTube. The company states that starting this week it […]

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