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Monthly Archives: September 2012

After 10 Years Firefox Abandons Google As Default Search Engine, Partners With Yahoo As US Default by @mattsouthern

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By Matt Southern

Citing a new search strategy of “promoting choice and innovation”, Firefox’ parent company Mozilla has announced a strategic partnership that will see Yahoo become the browser’s new default search engine in the United States. Google had previously been Firefox’ default search engine since 2004. When their agreement came up for renewal this year, Mozilla states they took it as an “opportunity to review our competitive strategy and explore our options.” In addition introducing a new default search engine for US users, another major change the company is making is ending its practice of having one single global search provider as […]

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Check Out the All New SMX West Agenda – Register Now & Save $300

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By Search Engine Land

Search Marketing Expo – SMX West returns to San Jose in March with need-to-know tactics and high-level networking for digital marketers.

With a primary focus on search marketing, the agenda features 60 sessions, keynotes and clinics to suit your experience and skill level, whether you’re a veteran or just getting started. From SEO to paid search, mobile search and optimizing content for social sharing and search, you’ll leave with plenty of new ideas to implement and integrate into your digital marketing initiatives. Check out all of the sessions here.

Been to SMX before? You’ll want to come back! Over 70% of the sessions are new, and the returning sessions promise to deliver fresh new perspectives on content creation, link acquisition, technical SEO and advanced strategies for complex SEM campaigns, plus much more. Attend the all-new Conversion Track to learn best practices for A/B testing and discover new analytics tools for measuring ROI and customer engagement.

Get the actionable tactics you need to sharpen your SEO and paid search campaigns! Completely vendor-independent, the depth, quality, diversity of SMX programming ensures you’ll maximize your investment in time and money. We guarantee it.

Register now for the lowest rates offered.

All Access pass are priced at just $1495, and include 3 days exceptional content and invaluable networking – plus conveniences like all day snacks, hot lunches and free Wifi. Workshop and one day All Access passes are also priced at their lowest. Register today!

Want to send a group? Check out our team rates and save an additional 15%-35% off Super Early Bird rates!

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Google Knowledge Graph Carousel Gains “Breadcrumb” Navigation Links

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By Barry Schwartz

Google has quietly added a small but important feature to their Knowledge Graph Carousel – a breadcrumb navigation link.

If your search brings up the carousel and it references back to a higher-level knowledge graph panel, Google may show a link to the knowledge graph panel details. For example, searching for [paypal founders] shows a carousel of the founders of PayPal, but it also has a breadcrumb link back to the PayPal search result, which would bring up the knowledge graph panel for the company.

Notice right above the set of images in the carousel is that breadcrumb link to PayPal.

google-knowledge-breadcrumb-paypal

Same when you search for [michael jordan children]:

google-knowledge-breadcrumb-jordan

Although in this case, it seems the mobile view had that breadcrumb link in the past but that user interface on the mobile version now looks like the desktop interface.

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Google’s Santa Tracker Is Up & Counting Down Days Until Santa’s Annual Sleigh Ride Around The Globe

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By Amy Gesenhues

Now that we have Thanksgiving out of the way, it’s time to start tracking Santa’s whereabouts.

To make it easy, Google launched its Santa Tracker today, reminding us there are less than 23 days before Santa makes his annual trip around the globe.

Santa’s dashboard – featuring the latest and greatest in Google Maps technology and sleigh engineering – will allow you to follow his progress around the world, and also learn a little about some of his stops along the way.

This year’s Google Santa Tracker website will include daily elf games, along with candy cane cartography, holiday tradition tests and JavaScript courses.

For those who want to keep constant track of what is going on at the North Pole, Google also offers a Santa Tracker Chrome extension and an updated Santa Tracker Android app, “…so that Santa’s just a tap away on phones, tablets, and TVs.”

Santa Tracker app chrome extension

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Facebook Brings Graph Search To Mobile, Makes It Possible To Search For Individual Posts by @mattsouthern

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By Matt Southern

Almost two whole years after Facebook’s Graph Search launched on desktop the company announced it is finally bringing the feature to mobile devices. Listening to feedback from users since Graph Search first launched, Facebook is now making the powerful desktop feature available to mobile users. The company also announced the addition of another top requested search feature, which is the ability to search for individual posts. According to the announcement, users have been clamoring for the ability to find posts from people and pages that have been shared with them before. Whether you want to reminisce on conversations between friends […]

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AdWords VP To Host Year-End Livestream, Promises “Announcement You Won’t Want To Miss”

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By Ginny Marvin

On Wednesday, December 10, Vice President of Product Management for AdWords, Jerry Dischler, will host a 30-minute livestream to recap the AdWords events of 2014.

Based on the announcement, there will be an emphasis on app promotion ads, mobile attribution and automated bidding features and best practices.

If that’s not enticement to tune in, they’re dangling a hook. Dischler writes that they will “Wrap up the year with an announcement you won’t want to miss. We think you’ll like it.”

The livestream starts at 12:30pm Pacific/3:30pm Eastern. You can register here.

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MapQuest Brings Roadside Assistance Service To Mobile App

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By Greg Sterling

MapQuest has integrated “Uber for roadside assistance” service Urgent.ly into its updated app. What this means is that consumers are able to summon a tow truck or other service provider directly through the app.

Service fees are pre-negotiated and shown to consumers up front. There’s also a satisfaction guarantee. In addition users can track service vehicles and arrival times, as with Uber.

Mapquest urgently

Urgent.ly CEO Chris Spanos told me in email that for most consumers using Urgent.ly will save money over paying an annual “auto club” membership fee. Urgent.ly also saves time because it identifies and sends the closest service truck available. This beats the typically vague and lengthy “window” estimates provided by auto-club dispatchers.

MapQuest, once the mapping leader, has struggled to innovate and differentiate, although its main app is widely used. The addition of Urgent.ly offers its first truly unique feature vs. competitors. It’s not clear whether the Urgent.ly relationship is exclusive; however I would imagine it is.

Urgent.ly also has its own mobile app. The MapQuest partnership marks a national rollout of Urgent.ly.

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New #MarketingNerds Podcast: Taking Over a Social Media Account with Ashley Ward by @murraynewlands

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By Murray Newlands

In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to sit down with Ashley Ward. She digs into what it takes to take over and manage a new social media account. In this episode of Marketing Nerds, we cover: What things you should take advantage of to boost social media engagement online. Facebook ads as well as other ads that can help businesses, and how to use them. Dig into tactics: what works in the social media world. Help your client define their market. Who they want to engage with online as well as what message […]

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