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Monthly Archives: November 2012

SearchCap: Bing Talks Search Share, Matt Cutts On Future With Google & Major Drop In Traffic After Loss Of Snippets

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By Amy Gesenhues

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bing: It’s Unlikely That We’ll Take Search Share Away From Google
    Microsoft’s Director of Search admitted this week that Bing isn’t likely to put a significant dent in Google’s search market share. Stefan Weitz appeared Tuesday at the Web Summit conference in Ireland, where he told attendees that Bing instead wants to focus on making its search technology an important part of mobile apps and other […]
  • 2014 SMX Social Media Marketing Conference Preview
    In less than two weeks, the editorial staff from Search Engine Land and our sister site Marketing Land will host the 4th annual SMX Social Media Marketing conference (November 19-20th) at the ARIA Resort and Casino in Las Vegas, Nevada. For this year’s lineup, in addition to strategic sessions and big picture panels, we have several spotlight sessions that will deliver highly tactical […]
  • How To Maximize Local Search Traffic This Holiday Season – November 13 Webcast
    Based on the latest Pigeon update, Rio SEO’s retailers saw a 20% increase in online traffic from search above last season. With the holidays just around the corner, it’s time to make sure your local search strategy is utilizing best practice SEO and user experience. In this webinar Bill Connard, Vice President of Local Search […]
  • Matt Cutts: Being Google’s “Lightning Rod” For Unhappy SEOs Might Not Be Productive
    Last week, the head of Google’s web spam team Matt Cutts announced that he was extending his leave. Now, Cutts has opened up a bit more about it, further suggesting he won’t return. Cutts also suggested that having himself or anyone be a public face for Google in terms of publisher issues might not be a good use […]
  • Want To Speak @ SMX West? Here’s How
    The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX West 2015, March 3-5, at the San Jose McEnery Convention Center. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target […]
  • What’s Ahead For Paid Search?
    As SERPs become more intuitive and in-app ads increase, the nature of paid search is changing. Columnist Mona Elesseily discusses how such shifts can shape the future of paid search.
  • German Publisher Axel Springer: Loss Of Snippets Caused 80 Percent Traffic Drop
    Axel Springer, Germany’s largest publisher and the owner of Europe’s largest newspaper, has said it wants back in to snippets. According to Reuters, the German publishing giant revealed that traffic to its four largest online properties from Google search results “had fallen by 40 percent” and referrals from Google News had dropped “by 80 percent in the past […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Search Marketing

SEM / Paid Search

SEO

The post SearchCap: Bing Talks Search Share, Matt Cutts On Future With Google & Major Drop In Traffic After Loss Of Snippets appeared first on Search Engine Land.

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Want To Speak @ SMX West? Here’s How

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By Chris Sherman

The agenda is live, and we’re now accepting submissions to speak at Search Marketing Expo – SMX West 2015, March 3-5, at the San Jose McEnery Convention Center. To increase the odds of being selected, be sure to read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience and the session. Please also be very specific about what you intend to cover. Also, if you do not see a particular session listed, this is because there are no openings for that session. Use this form to submit your request.

As you might guess, interest is high in speaking at SMX conferences. Here are some tips that will increase your chances of being selected.

Pitch early: Submitting your pitch early gives you a better chance of being selected. Coordinators accept speakers as soon as they identify a pitch that they think best fits the session, just like colleges that use a rolling admissions policy. So pitching early increases the likelihood you’ll be chosen.

Use the form: The speaker pitch form (http://searchmarketingexpo.com/speaker-form) is the way to ask to speak. There’s helpful information there about how your pitch should be written and what it should contain.

Write it yourself and be specific: Lots of pitches come in that are obviously not written by the proposed speaker, or not specific to the session. These are two of the most effective ways to ensure that your pitch is rejected. Please: write the pitch yourself… and make certain that it is 100% focused on the session topic.

“Throw your best pitch:” We’re limiting the number of pitches to three per person, so please pitch for the session(s) where you really feel you’ll offer SMX attendees your best.

The speaking pitch form will close on November 23, and we’ll notify everyone who pitched whether you’ve been selected or not by the end of November.

Ready to submit? Use this form to submit your request.

Want some more great tips on how to submit a compelling speaking pitch? See Matt’s Unofficial Tips for Pitching to Speak at SMX, an excellent guide written by Search Engine Land editor-in-chief Matt McGee.

The post Want To Speak @ SMX West? Here’s How appeared first on Search Engine Land.

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Tracking User Behavior Leads To Better Conversions: Interview With Two Leading Experts by @mattsouthern

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By Matt Southern

At Pubcon 2014 in Las Vegas my colleagues John Rampton (Editor-at-large) and Loren Baker (SEJ Founder) had the opportunity to interview two experts about how to optimize pages for usability and conversions. Paul Ryazanov of Promodo is doing some cutting edge things with heat mapping and eye tracking, which he discusses in detail. Stoney deGeyter literally wrote the book on “The Best Damn Web Marketing Checklist, Period!” Between the two of them we gathered some new ideas for tools and tactics you can put to use when optimizing your next landing pages. Hear what they have to say in the […]

The post Tracking User Behavior Leads To Better Conversions: Interview With Two Leading Experts by @mattsouthern appeared first on Search Engine Journal.

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The Post-Google Local Survival Guide

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By Andrew Shotland

Ask any local SEO worth their salt, and they will tell you that the Pigeon algorithm update has been a kind of big shift in local search results. Traditionally, when an algorithm update causes a major shift in the SERPs, SEOs adjust their strategy and tactics accordingly.

Consider this: we had a single location client that was a major winner post-Pigeon. Yet, when they shot up in local pack results for all their major terms, we didn’t see a significant increase in traffic to their site. Here are the referrals from their Google My Business (GMB) page pre- and post-Pigeon:

GMBullS

Forty (40) visits on a good day is nothing to sneeze at, but when you compare it to the non-GMB organic traffic they are getting, it seems like small potatoes. Here’s the organic traffic to their non-homepage URLs, which we’ll use as a proxy for non-branded traffic:

GMBS2

The above represents just their long-tail local organic traffic, and it’s at least twice as much as they are getting from Google My Business, despite high rankings in the local pack results.

But Andrew, you say, you’re conveniently ignoring phone call data, and our clients are in a vertical that gets significant call volume from the local pack results!

If that’s true, then brace yourself — because things may be getting ugly. Google recently rolled out a local Carousel replacement that I have dubbed the “fanny pak.” If this display rolls out to your vertical, then you are SOL because for some bizarre reason Google has elected not to show phone numbers in the results:

Tacos Near Costa Mesa

It’s not clear whether the no-phone-number convention will remain. Google seems pretty happy to keep rearranging its local results on a fairly regular basis these days.

But since it’s Google’s world and we just live in it, I suggest diversifying your SEO strategies before you lose a major lead channel. To that end, here are five quick tips for adjusting your local search tactics in this post-Pigeon world.

1. Always Do A Site Audit

I can’t tell you how many times we surface major SEO issues in our audits. We just got called by a multi-location law firm this week who claimed to “know SEO,” and they had no clue that they had duplicates of every page on their site in Google’s index.

Another client told us we were the first SEO company that ever had asked them to do anything to their site besides update title tags.

Sites that have been blocked in robots.txt or redesigned and lost all their traffic are going to put my girls through college. And SEO companies that rely 100% on off-page tactics are putting their clients at risk and missing out on opportunity.

Fixing site SEO issues can translate into quick wins while you are working on an off-site plan. If you don’t already have one, my colleague Dan Leibson has put together a great local SEO audit template to get you started.

2. Optimize Your Tags</h2> <p>Here is a quick tip. Use a tool like <a class="colorbox" rel="nofollow" href="http://www.semrush.com/" target="_blank">SEMrush</a> to figure out the various keywords that pages on your site are ranking for.</p> <p>If a page isn’t ranking #1 then you should consider looking to see if that term is in the <title> tag. If not, add it. And make sure they are still optimized for humans. If you need an example of what that means, check out these <a class="colorbox" rel="nofollow" href="http://www.localvisibilitysystem.com/2014/01/02/50-examples-of-title-tags-that-rock-at-local-seo/" target="_blank">50 examples Phil Rozek gives</a>.</p> <h2>3. Go For The Page Two Bump</h2> <p>From my almost 7(!)-year-old post, <a class="colorbox" rel="nofollow" href="http://www.localseoguide.com/the-page-2-bump/" target="_blank">The Page Two Bump</a>:</p> <blockquote><p><span>1. Look at the keywords that are sending you good to ok traffic.</span></p> <p><span>2. Check your site’s rank in Google for each keyword.</span></p> <p><span>3. Note all of the keywords that are on page 2 of Google and pick the one that is sending you the most traffic. Let’s call this the “Bumpword.”</span></p> <p><span>4. Increase the internal linking to the page the Bumpword ranks for. At the very least link to it from somewhere on the home page. Make sure you use a variation of the Bumpword in the anchor text that links to the page.</span></p> <p><span>5. Sit back, let the crawling and indexing begin and get ready to say hello to page one.</span></p> </blockquote> <h2>4. Create Great Content</h2> <p>Don’t know what that is? We like to use <a class="colorbox" rel="nofollow" href="http://www.semrush.com/" target="_blank">SEMrush</a> to look at competitors’ sites and see if there are pages driving traffic/rankings that our clients don’t have on their site.</p> <p>We also are a big fan of regularly adding content to client location pages to make them feel “fresh” to Google. No in-house content writers? Consider using a service like <a class="colorbox" rel="nofollow" href="http://www.zerys.com/default.aspx" target="_blank">Zerys</a> to find great writers to help you realize your content dreams.</p> <h2>5. Get Reviews</h2> <p>In our experience, it’s really hard to get clients to invest themselves in obtaining reviews. We almost always recommend using a service like <a class="colorbox" rel="nofollow" href="https://www.customerlobby.com/" target="_blank">Customer Lobby</a> or <a class="colorbox" rel="nofollow" href="https://getfivestars.com/home/" target="_blank">Get 5 Stars</a> in order to better help them integrate review gathering into their day to day business process (see this list of <a class="colorbox" rel="nofollow" href="http://www.localseoguide.com/local-seo-tools/" target="_blank">top Local SEO Tools </a>for more review services).</p> <p>Also, if your client has a vetted email list of happy customers, consider using Facebook Power Editor to import the list into Facebook and run ads to the Facebook users in it asking for a review and linking to the review site.</p> <p>And make sure you get some of those reviews on your site. Not only do testimonials help with conversions, but they can add valuable keywords to your pages that you can rank for.</p> <h2>Final Thoughts</h2> <p>Of course there are many other places to look. Do something great and earn some links. Write a post on Search Engine Land or Mesothelioma Land or Plastic Surgeon Land (or whatever “land” you’re in).</p> <p>When you free your mind of fixating on your Google My Business rankings, you can find that there’s a lot more traffic out there for the taking.</p> <p>The post <a class="colorbox" rel="nofollow" href="http://searchengineland.com/post-google-local-survival-guide-209375">The Post-Google Local Survival Guide</a> appeared first on <a class="colorbox" rel="nofollow" href="http://searchengineland.com/">Search Engine Land</a>.</p> <p>Source:: <a href="http://searchengineland.com/post-google-local-survival-guide-209375" class="colorbox" title="The Post-Google Local Survival Guide" rel="nofollow"></a></p> <p><span style="margin-left:10px"><a href="http://www.facebook.com/sharer/sharer.php?u=http://searchengineland.com/post-google-local-survival-guide-209375"><img src="http://steve2me.com/wp-content/plugins/wp-rss-multi-importer/images/facebook.png" /></a>  <a 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