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Monthly Archives: August 2013

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Bing Honors Veterans On Both Sides Of The Ocean With The Tower Of London Image On Homepage

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By Amy Gesenhues

To honor all veterans, Bing is featuring The Tower of London on its homepage today.

Bing acknowledged not only is today Veteran’s Day, but also marks Remembrance Day in the UK.

On both sides of the ocean, the intention is the same: To honor those who’ve served, whether in combat or in peace.

Dating back to the eleventh century, The Tower of London is a historic English castle that is currently home to The Tower of London Remembers project, an installation of nearly one-million ceramic poppies to mark the hundred year anniversary of Britain entering World War I.

Along with featuring The Tower of London, Bing is honoring U.S. veterans by helping them find a free meal.

Search Bing for “Veterans Day free meals” and you’ll see the following list of restaurants offering free meals to veterans today.

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Bing: Content Quality Is A Primary Ranking Factor Made Up Of Authority, Utility & Presentation

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By Barry Schwartz

Michael Basilyan, Senior Program Manager from the Bing Content Quality Team, shared a nice set of details on the Bing blog about how Bing’s algorithms determine what makes for content quality.

Michael Basilyan explained that content quality is a primary factor in their ranking algorithm, along with topical relevance and context. Michael then went on to explain that content quality is made up of three primary factors, authority, utility and presentation.

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Authority : Content Quality

Bing defines authority as if they can trust the content. How do they know if they can trust the content? It is not just about the links pointing to the page but also about how established the web site and web page is. In addition, Bing looks at signals from social networks to see if the author is well cited, recognized and an authority in the space. They also explain that how they determine authority changes by query segment, where health authorities need professional documents written about the authority.

Utility : Content Quality

This is about determining if the page written is useful and detailed enough to the searcher for them to accomplish their task. Does the page have enough supporting citations. Is it detailed enough for the typical searcher. Bing also prefers to see videos, images and graphs on the page – those are signals of utility and content quality.

A factor that may harm the content quality is repurposed or “recycled” content. They want pages that are the source of that data or do unique things with the data, not just pages that recycle the content from the source.

Presentation : Content Quality

This is about making sure the content on the page is easy to find and easy to read. If you have ads in the way, distracting and unrelated ads or the content is hard to find, this can hurt your content quality score. Bing says they will go as far as to “promote and support websites and webmasters that provide ads relevant to the content of their website and place ads so that they do not interfere with the user experience.”

Bing then shares some examples of the above.

For those who deal with Google Panda, a lot of this may sound very familiar.

The post Bing: Content Quality Is A Primary Ranking Factor Made Up Of Authority, Utility & Presentation appeared first on Search Engine Land.

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Leveraging Your Personal Brand To Achieve Business Goals: An Interview With Alex Houg by @lorenbaker

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By Loren Baker

At Pubcon 2014 in Las Vegas I had the opportunity to sit down and talk to Alex Houg of Portage about the importance of personal branding. This is a topic Alex is quite passionate about, as he believes what you do as an individual ultimately makes its way up to the company level. In the video below, Alex shares tips on how to build your personal brand in a way that will help you reach your business goals. Here are some key takeaways from the video: Anyone at any stage in their life can build a personal brand, Alex says. […]

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