By Search Engine Land
Since 2004, SEMPO.org has conducted an annual survey across the search marketing industry to assess the current state of organic SEO and paid search marketing efforts executed both on the client-side and agency-side. In recent years, the survey has expanded to cover broader digital marketing channels including earned and paid social media, email marketing and display advertising. For the 10th annual edition, SEMPO has partnered with Third Door Media (publisher of Search Engine Land and our sister site, Marketing Land) to field the survey and report the results. The survey includes a range of questions to help the industry better understand how companies are utilizing a mix of digital channels, and allocating internal and external resources across them. For consultants and agencies that provide digital marketing services to multiple clients, the survey results will provide insight into how the service side of the industry has evolved in the last year. To wrap up 2014, SEMPO is asking digital marketers – both client-side and agency-side — to participate and provide (anonymous) answers to tactical questions related to total dollars spent and overall resources dedicated to each major channel.
Why Participate In The State of Search Survey?
Whether a SEMPO member or not, all digital marketers are welcome to participate. The goal of the survey is to capture relevant data to help establish industry benchmarks and analyze current trends in digital marketing. All survey participants will receive access to a FREE, advance copy of the complete findings when results are released in early 2015. Take the annual SEMPO State of Search & Digital Marketing survey now for a chance to win an all-access pass to Search Engine Land’s upcoming conference, SMX West 2015 in San Jose, CA or a new iPad 3 provided by SEMPO.
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