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Monthly Archives: September 2013

5 Productivity Tips and Tools for Lazy Content Marketers by @https://twitter.com/danshewan

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By Dan Shewan

In the American workplace, few things are valued as highly, or pursued as aggressively, as productivity. On average, Americans work more hours than just about any other industrialized nation in the world. They spend more hours at the office, take fewer vacations, and even go to work when they’re sick. For many, this isn’t a choice – it’s just what they have to do to survive. For some, however, the cult of productivity has become an all-powerful idol, and one that businesses all over the country fervently worship. Work-related stress has become a badge of honor. Employees regularly boast of […]

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Bing Home Page Images Go High Definition, Add Captions & Add Features

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By Barry Schwartz

Bing announced changes to their search home page including a new HD quality daily background image, improved captions of the image, ways to customize the news on the bottom and quick links to Microsoft Office tools.

  • The new home page images are HD quality with 1920×1080 pixels wide screen display.
  • New image captions enables users to mouse over the “Info” button to reveal the new image caption and click to learn more or download the image to use as your desktop wallpaper.
  • Customize the bottom trending topics carousel with topics that interest you. You can do so at this link.
  • Quick link to the Office Online suite is now found in the top header bar

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Shots Fired! Mark Zuckerberg Defends Against Anti-Ad Statements From Apple’s Tim Cook by @mattsouthern

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By Matt Southern

If you follow Apple news you might remember a story back in September where CEO Tim Cook published an open letter expressing his criticism of free online services that make money through advertising. When an online service is free, you’re not the customer. You’re the product… Our business model is very straightforward: We sell great products. We don’t build a profile based on your email content or Web browsing habits to sell to advertisers. Cook’s comments weren’t lost on Facebook CEO Mark Zuckerberg, whose company does a lot of what Cook was critical of. In an article published this week by Time […]

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SEMPO Opens 10th Annual State Of Search & Digital Marketing Survey

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By Search Engine Land

Since 2004, SEMPO.org has conducted an annual survey across the search marketing industry to assess the current state of organic SEO and paid search marketing efforts executed both on the client-side and agency-side. In recent years, the survey has expanded to cover broader digital marketing channels including earned and paid social media, email marketing and display advertising. For the 10th annual edition, SEMPO has partnered with Third Door Media (publisher of Search Engine Land and our sister site, Marketing Land) to field the survey and report the results. The survey includes a range of questions to help the industry better understand how companies are utilizing a mix of digital channels, and allocating internal and external resources across them. For consultants and agencies that provide digital marketing services to multiple clients, the survey results will provide insight into how the service side of the industry has evolved in the last year. To wrap up 2014, SEMPO is asking digital marketers – both client-side and agency-side — to participate and provide (anonymous) answers to tactical questions related to total dollars spent and overall resources dedicated to each major channel.

Why Participate In The State of Search Survey?

Whether a SEMPO member or not, all digital marketers are welcome to participate. The goal of the survey is to capture relevant data to help establish industry benchmarks and analyze current trends in digital marketing. All survey participants will receive access to a FREE, advance copy of the complete findings when results are released in early 2015. Take the annual SEMPO State of Search & Digital Marketing survey now for a chance to win an all-access pass to Search Engine Land’s upcoming conference, SMX West 2015 in San Jose, CA or a new iPad 3 provided by SEMPO.

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Google Keyword Planner Now Shows Conversion Estimates

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By Ginny Marvin

Google announced today that conversion estimates have been added to the Keyword Planner tool in AdWords.

Google will use an account’s historical conversion data, or users can enter their own conversion rates and conversion values to see how bid changes might impact metrics such as estimated conversion, conversion value, ROAS and Average CPA for mobile and desktop.

You can see the conversion estimates broken out by ad group, keyword, device and location by selecting the respective tabs above the chart area.

To get started, choose the “Get traffic forecasts for a list of keywords” from the Keyword Planner home page.

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