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Monthly Archives: May 2014

How To Be More Effective At Social Media Marketing in 2015: Interviews With Two Experts by @mattsouthern

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By Matt Southern

At Pubcon 2014 in Las Vegas, the SEJ team had the opportunity to catch up with two social media experts: Cynthia Johnson of RankLab, and Dennis Yu of Portage. Cynthia and Dennis share two very unique perspectives on how to be a more effective at social media marketing. Cynthia takes a more holistic approach in providing tips to grow your audience, while Dennis takes a more scientific approach in discussing the sophisticated ways in which you can market to your audience on Facebook. Find out how to improve your social media marketing tactics in 2015 in the videos below: Making […]

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Google Now Serves Up Santa Tracker Card For “Santa” & “Santa Claus” Searches

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By Amy Gesenhues

Now that it has launched its Santa Tracker, Google’s is delivering a “Santa Tracker” card for “santa” and “santa claus” searches on desktop and mobile. The card includes a link to the site’s “Santa Village” and lists the number of days until Santa’s big night.

Google and Microsoft both have rolled out their Santa Trackers, offering up games, a countdown to Christmas, and the chance to track Santa’s December 25 trek around the world.

Google said it will be relying on its Google Maps technology to follow Santa’s reindeer-powered sleigh, while Microsoft has partnered again with NORAD.

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Google Enhances User Security With Release Of Devices And Activity Dashboard by @mattsouthern

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By Matt Southern

In today’s multi-device world there’s no doubt that you have accessed your Google account on a number of different devices, maybe some you don’t even use anymore. For example, maybe you recently sold your smartphone in order to upgrade to a new one. Or perhaps a phone or tablet of yours was recently lost or stolen. Those old devices may still be able to access your Google account. Now there’s a tool that will help you manage which devices have access to your Google account and revoke access to any devices you no longer use. A new security dashboard released […]

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How to Win The Battle on Google’s Product Listing Ads Field by @FernandoSEMrush

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By Fernando Angulo

There’s a battle going on right now and no online store is spared from it. The prize is high: Clicks and conversions and competition fierce. The battleground: Google’s real estate. And now with the merge of Product Listing Ads into Shopping Campaigns, e-commerce stores have even more ammo to fire at you. Yes, your competitors might be out doing you in product listing ads. Luckily, you can fight back. But first, you need to find out what they are doing better. How Your Competitors Might Be Winning 1. Showing Google Product Ratings Reviews from previous customers can help purchasers make that final buying […]

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SEO 101: The Importance of Adding Structured Snippets by @getlinkspro

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By Jeet Agrawal

A rich snippet, also known as a structured snippet, is the extra text that can be found underneath search results used to provide additional information to users about a link and the content provided therein. For instance, were you to search for a popular film of your choice, you would probably find among the top results IMDB (the Internet Movie Database); and the result would likely show alongside the star rating and possibly the number of votes contributing to said score. Likewise, you will probably see a few results showing sites where you can buy the DVD, in which case the snippets […]

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SearchCap: Google Serious On Mobile, Twitter Search Expands & AdWords Demographic Charts

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By Barry Schwartz

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Is Experimenting With Special Ranking For Mobile-Friendly Sites

    Google already penalizes sites that provide a bad experience to mobile searchers. Now the company has confirmed that it’s testing with what seems like a boost for those providing a great experience. Google said today that it is experimenting with giving sites that have earned its new mobile-friendly label some type of special treatment within its ranking algorithm. From […]

  • Google Officially Launches “Mobile-Friendly” Labels In Mobile Search Results

    After months and months of testing, Google has just officially launched the mobile-friendly label in the mobile search results. In an effort to help mobile searchers know which sites they may click on are mobile-friendly versus which ones are not, Google has added a text label under the URL in the snippet that reads “Mobile-friendly” […]

  • Google Launches Mobile Friendly Test Tool

    Wondering if your site will qualify for Google’s new mobile-friendly labels or be ready for a potential mobile-friendly ranking boost? Google has a new tool to help. The new tool is at google.com/webmasters/tools/mobile-friendly and it basically gives you a pass or fail grade. Either it tells you that you are mobile friendly or you are […]

  • Another Court Affirms Google’s First Amendment Control Of Search Results

    Europe and the U.S. continue to drift further apart on Google. Even as European parliamentarians and regulators seek ways to restrain Google’s discretion over search results, U.S. courts continue to affirm Google’s right to do whatever it wants with search results — paid and organic. A California state court in San Francisco recently granted Google’s […]

  • Twitter Search Now Indexes Every Public Tweet

    Twitter history will soon be more accessible. The company announced today that it is giving users the ability to search within the full archive of public tweets. From a blog post by Twitter search infrastructure engineer Yi Zhuang: Since that first simple Tweet over eight years ago, hundreds of billions of Tweets have captured everyday […]

  • AdWords’ New Demographics Charts Offer Visual Insights On Age, Gender & Parental Status

    The Demographics tab under the Display Network section in AdWords now displays charts on gender, age and parental status for campaigns running on the display network, including retargeting campaigns. The Demographics tab began rolling out last month. The new charts make it easier to visualize who your ads are reaching on the display network. You […]

  • Check Out the All New SMX West Agenda – Register Now & Save $300

    Search Marketing Expo – SMX West returns to San Jose in March with need-to-know tactics and high-level networking for digital marketers. With a primary focus on search marketing, the agenda features 60 sessions, keynotes and clinics to suit your experience and skill level, whether you’re a veteran or just getting started. From SEO to paid […]

  • Searchmetrics Files “IPRs” To Invalidate BrightEdge SEO Patents In Lawsuit

    Roughly a year ago, several BrightEdge SEO-related patents were granted. The company almost immediately turned around and sued Searchmetrics for violation of that IP. Searchmetrics has now filed what’s called an “inter partes review” (IPR) petition to essentially invalidate some or all of the patents. The essence of the trial-like IPR proceeding, conducted before the Patent Trial and Appeal […]

  • 21 Link Building Ideas That Have Nothing To Do With Guest Posting

    Need some creative inspiration for link building tactics? Columnist Erin Everhart has you covered.

  • Replace (Not Provided) With Behavioral Analysis & Fuzzy Matching To Boost SEO

    Worried about your site’s bounce rate? Columnist Chris Liversidge details how to identify and fix problem pages using Google Analytics and Webmaster Tools.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Link Building

Searching

SEO

SEM / Paid Search

The post SearchCap: Google Serious On Mobile, Twitter Search Expands & AdWords Demographic Charts appeared first on Search Engine Land.

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SearchCap: AdWords VP To Host Livestream, 2015 SEO Predictions & Google’s Santa Tracker Card

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By Amy Gesenhues

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • AdWords VP To Host Year-End Livestream, Promises “Announcement You Won’t Want To Miss”

    On Wednesday, December 10, Vice President of Product Management for AdWords, Jerry Dischler, will host a 30-minute livestream to recap the AdWords events of 2014. Based on the announcement, there will be an emphasis on app promotion ads, mobile attribution and automated bidding features and best practices. If that’s not enticement to tune in, they’re […]

  • Report: U.S. Mobile Search Spend Expected To Overtake Desktop Next Year

    Starting next year, marketers in the U.S. will spend more on mobile search — both PPC ads and SEO – than on desktop, according to a new report from digital research firm, eMarketer. Just last year, the firm estimates, less than a quarter of search spend went to mobile. The report suggests that the tables […]

  • Glimpses Of The Future: 10 Fringe SEO Predictions For 2015

    It’s that wonderful time of year when blogs and social media are cluttered with predictions of what the new year will bring. Whether it’s Social Media Predictions for 2015, How SEO Will Change in 2015, or the catch-all Digital Marketing Trends in 2015, it’s all been done – many times over. After a while, the predictions start to […]

  • Google Now Serves Up Santa Tracker Card For “Santa” & “Santa Claus” Searches

    Now that it has launched its Santa Tracker, Google is delivering a “Santa Tracker” card for “santa” and “santa claus” searches on desktop and mobile. The card includes a link to the site’s “Santa Village” and lists the number of days until Santa’s big night. Google and Microsoft both have rolled out their Santa Trackers, […]

  • The Decade Is Half-Over: Where SEO Has Been & Where It’s Going

    Search engine optimization shifted dramatically during the first half of this decade. I wonder how it will evolve? Google Got Intelligent Google has always been smart. When it launched, the PageRank algorithm changed everything, so much so that Google devoured a diverse community of now all but forgotten search engines. As smart as the early […]

  • Search In Pics: Google Penguin Ave, Bubble Soccer & Android Cupcakes

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Bubble Soccer: Source: Google+ YouTube Double Decker Bus: Source: Google+ Android Cupcakes: Source: Google+ Google […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Link Building

Local & Maps

Search Marketing

Searching

SEM / Paid Search

SEO

The post SearchCap: AdWords VP To Host Livestream, 2015 SEO Predictions & Google’s Santa Tracker Card appeared first on Search Engine Land.

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5 Networking Tips for the Tech-Savvy and Introverted by @mindydweinstein

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By Mindy Weinstein

We’re taught in order to progress in our careers we have to network with others. However, if you are introverted, meeting with someone one-on-one or just being by yourself sounds a whole lot more appealing than spending hours in a crowded room of people. With at least one-third of the population identifying as introverts, you are not alone. The very attributes associated with introversion—such as, reflective, independent, and thoughtful—are also the ones that make introverts quite successful. Some of the most tech savvy on innovative people out there are introverted and have managed to make impressive advances in our industry. They are thinkers […]

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