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Monthly Archives: August 2014

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Pinterest Evolving Into A Personalized Search Substitute

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By Greg Sterling

This evening, at its San Francisco headquarters, Pinterest hosted a talk and Q&A session with the company’s head of engineering, Michael Lopp. No one from Search Engine Land was able to attend on short notice; however the company shared a number of updated stats.

Much more than a “scrap-booking” site (its origins) or even a product discovery or shopping site, Pinterest sees itself now as a kind of personalized search site that can blend search and discovery in new and compelling ways. As the graphic below indicates Pinterest thinks it can do a better job meeting certain kinds of user needs and answering questions than a traditional search engine (read: Google).

The company said that since launching “Guided Search” six months ago search volume per user has increased by 25 percent. The company also reiterated that 75 percent of all its traffic now comes from mobile devices. Pinterest also said that there are 30 billion Pins “in the system” and that this figure is growing by 25 percent each quarter.

Pinterest personalized search

Pinterest is available in 32 languages and has offices in five countries (US, UK, France, Germany, Japan and Brazil).

The company also took pains to dispel the idea that Pinterest is a “women’s site” (nothing wrong with that; women make 80+ percent of all household buying decisions in the US). It said that there’s a 50-50 user-gender split in markets such as India, Korea and Japan.

It further explained that a third of all sign-ups are men and that male usage is growing faster than the female population on the site. This makes sense given that males are a newer and smaller audience.

Finally, on the gender front, the company said that the number of active male users has doubled in the past year. It boasted that there are now “more men using Pinterest in the U.S. than read Sports Illustrated and GQ combined.”

For more on these data and for additional color, see Martin Beck’s Marketing Land post.

The post Pinterest Evolving Into A Personalized Search Substitute appeared first on Search Engine Land.

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Yahoo Test Removes Display URLs On Select Text Ads

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By Ginny Marvin

Yahoo appears to be running a new test on search ads in which the display URL isn’t displayed in the ads. What’s interesting, though, is that the display URLs aren’t removed on all the ads within a SERP — some ads do have a display URL showing.

Above is a screenshot captured by paid search brand monitoring firm, BrandVerity, which spotted the test.

Notice that the three highlighted ads have no display URL showing below the ad headline. But there are display URLs in the ads for Orvis and Amazon. Typically we see search engines testing all or nothing in a SERP.

I haven’t been able to replicate this experience. Jennie Scholick from BrandVerity says they have managed to replicate it manually, but not consistently, on brand searches for QVC, Gamehouse, Overstock.com, PCMmall.com, CDW.com and J. Crew.

The post Yahoo Test Removes Display URLs On Select Text Ads appeared first on Search Engine Land.

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SEOlympics: Top Marketing Blogs of The Central U.S. by @albertcostill

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By Albert Costill

Despite being a native of the Northeast, I’m definitely thrilled for the Kansas City Royals making the World Series. As a baseball fan, it’s always great to see an underdog reach the Fall Classic. Now that I’ve got America’s heartland on my mind, it’s time to round out the best marketer blogs in the United States. After previously covering the Eastern and Western parts of the US, it’s time to focus on the central part of the country. So, in honor of the Royals making their first trip to the World Series since 1985, here are 10 top-notch marketer blogs […]

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