Get More Customers To My Website
Rated 4.7/5 based on 197 reviews

Monthly Archives: September 2014

SearchCap: Google Penguin Holiday Rollout, Microsoft Torque & Facebook Search

By | Uncategorized | No Comments

By Barry Schwartz

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Bing Rolls Out New “Fact Answers” Search Feature With Information On Local Addresses & Reviews

    Bing has updated its search results to deliver what it calls “Fact Answers” for local reviews and addresses. Listed at the top of a results page, Bing’s “Fact Answers” provide direct information to search queries for local information and addresses. Bing said users will get quick answers, with searches like, “Distance to 1511 6th Ave, […]

  • New Facebook Search: Local Ignored Again — Big Mistake

    Facebook just launched its successor to Graph Search: Facebook Search. Facebook Search is the evolution of Graph Search and benefits from lots of user feedback since the launch of Graph Search in early 2013. It’s available in US English for the PC and mobile app for the time being. Users can now search Facebook for […]

  • Facebook Search Finally Lets You Search For Posts Again

    More than a year after promising to give users the ability to search for posts, Facebook is finally coming through. The company today announced an update to Facebook Search that will make it possible to find that thread congratulating you on your new job, the hilarious comment you made about Walking Dead last month or […]

  • Attend SMX West and Supercharge Your Search Marketing Skills for 2015 – Lowest Rates Expire Dec. 19

    You’ve read all of the marketing industry predictions and expected trends for 2015. You’re laying the groundwork for your marketing strategy and planning the budget. Now it’s time to set the course for hyper-speed and leap into action. Make 2015 the year you and your marketing team fine-tune your SEO, SEM, mobile, local and social […]

  • Close More Clients With A Quick Local Site Audit

    We all know it – selling local SEO to clients is tough. After my “simple math” post back in October, I’ve gotten a ton of questions asking for more details about our sales process. As we all know, small business owners assume that their site is the best and that they should always rank at the […]

  • The 4 Hardest Parts Of SEO

    I have been doing search engine optimization (SEO) since 2002, and I’ve overcome a fair number of SEO challenges since then. Ultimately, though, the hardest things about the job are not what you might expect. In my opinion, here are the four most difficult parts about achieving SEO success: 1. Identifying The Right Sources For Information There is a […]

  • For The Holidays, Google Breaks Its No Updates Rules, Gives Out Fresh Penguin Updates

    Since Google’s “Florida” Update of November 2003, the search engine has kept to an unofficial promise not to mess with its ranking algorithm during the holiday season. That’s changed this year with a flurry of Penguin Updates. Penguin is Google’s filter to fight spam that gets past its regular spam fighting defenses. It is used […]

  • Microsoft Torque: Bing Search On Android Wear With A Twist — Of The Wrist

    The new Microsoft Torque Search app for Android Wear is a clever concept. It’s a voice-search alternative to “OK Google” on your wrist, with a novel twist — literally. You turn your wrist “forward and backward” to initiate Torque. The app is one of several experimental projects coming out of Microsoft’s innovation lab The Garage. […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Searching

SEO

SEM / Paid Search

Search Marketing

The post SearchCap: Google Penguin Holiday Rollout, Microsoft Torque & Facebook Search appeared first on Search Engine Land.

Source::

      

Thumbnail for 1232

Game Of Thrones Hodor Character Gets His Own Google Search App Easter Egg

By | Uncategorized | No Comments

By Amy Gesenhues

Along with recent updates including new Now cards and a “flip a coin” feature, Google’s Search App also includes an Easter Egg designed especially for “Game of Thrones” fans.

Saying, “Ok Google, Hodor” or tapping the Search App microphone icon before pronouncing “Hodor” will deliver a direct answer box filled with the “Game of Thrones” character’s most often repeated line which happens to be his name.

To make it work, I had to use the “Ok Google” prompt first; although, this may have more to do with my slight cold and somewhat Southern accent.

Google search Hodor Easter Egg

If you’re not a “Game of Thrones” follower, Hodor is one of the good guys whose only speaking lines involve stating his name.

Before becoming a Google Easter Egg, “Game of Thrones” author George Martin used his character’s signature line to have fun with fans with the following Tweet:

I’m in a rush to finish the next book, so the entire second half will be written from Hodor’s perspective. pic.twitter.com/6trvaOZHp0

— George RR Martin (@GRRM) April 17, 2014

The post Game Of Thrones Hodor Character Gets His Own Google Search App Easter Egg appeared first on Search Engine Land.

Source::

      

Thumbnail for 1855

Google Adds New Shopping Campaigns Tools: Auction Insights, Diagnostics Tab And More

By | Uncategorized | No Comments

By Ginny Marvin

Strange things happen during the holiday shopping frenzy — search queries sky rocket and inventory fluctuates as demand surges on certain days. Managing spikes in search volume on brand and product queries and ensuring product feeds accurately reflect inventory pose particular challenges. Today, Google announced updates to help retailers keep their Shopping campaigns running smoothly.

To hep retailers plan and manage the types of surges that come on Black Friday and Cyber Monday, Google is adding Auction Insights to Shopping campaigns. Auction Insights allow advertisers to see how they stack up against their competitors and use that information in bidding strategies.

Along with this update, Google has made some other reporting available for Shopping campaings.

Search impression share stats for Shopping campaigns are now aligned to text ads. Google notes that it now calculates Search impression share at the account level, so advertisers may notice a change in impression share between October and November. Device and time segmentation are also now available for Shopping campaigns in the Dimensions tab and Bid simulator columns can be added to the Product Groups tab.

A new “flattened” view in the Product Groups tab allows advertisers to sort your product groups within an ad group based on performance data and easily identify which groups to optimize.

flattened view of google shopping product groups adwords

Diagnostics Tab In Merchant Center

The holidays are no time to have inconsistencies in your product feed lead to your ads getting disapproved from Google Shopping, and yet it’s the time that is most likely to happen as inventory and promotions are in constant flux. To help merchants avoid an ad blackout, Google is adding a Diagnostics tab in Merchant Center. This is the first update to Merchant Center in quite a while.

The Diagnostics tab is replacing the Data Quality tab. It shows consolidated issue reporting for Merchant Center account, feeds, and items to make it easier to spot and act on problems.

google merchant center diagnostics tab

In the tab, merchants will see a historic overview of item eligibility status and be able to download a report containing all affected items and the reasons for disapprovals.

Merchants also see traffic and impact metrics to help identify the number of items are currently impacted by specific issues.

This tab is live now, so you should see it upon your next login.

The post Google Adds New Shopping Campaigns Tools: Auction Insights, Diagnostics Tab And More appeared first on Search Engine Land.

Source::

      

Advice Interactive Group Closes First Round of Funding For Local Search Tool by @mattsouthern

By | Uncategorized | No Comments

By Matt Southern

Advice Interactive Group provider of Local Site Submit, announced today that it has raised its first round of funding led by Cypress Growth Capital, LLC in conjunction with Silicon Valley Bank. The financing will be used to accelerate the growth of their local search technologies and local business listings management services. Local Site Submit offers a suite of local search tools that help search marketers increase their revenue, and help businesses rank higher in the local search results. CEO Bernadette Coleman explains why this is good news for search marketers: Our goal is to offer the best one stop local […]

The post Advice Interactive Group Closes First Round of Funding For Local Search Tool by @mattsouthern appeared first on Search Engine Journal.

Source::

      

3 Reasons Why Guest Blogging Still Matters

By | Uncategorized | No Comments

By Eric Kaufman

This post was provided by Helen Nesterenko, Founder and CEO of Writtent.com. Guest blogging has had a rocky road over these last several months. The pundit-sphere was buzzing about the purported demise of guest blogging. This has been prompted by some seriously unsavory practices that remind this writer of bad old days gone by. Those readers old enough to remember radio may recall that in the era BCP (Before Cell Phones), radio disc jockeys sometimes received ‘payola’ – money under the table – in return for featuring one song single or another (that was on vinyl records, a medium that […]

The post 3 Reasons Why Guest Blogging Still Matters appeared first on Search Engine Journal.

Source::

      

Black Hat Social Media: How Buying Accounts or Follows Can Hurt Your Business by @albertcostill

By | Uncategorized | No Comments

By Albert Costill

You just released a new piece of content and want to give it a little bit of traction on social media. While you could sit and wait for it to grow legs on it’s own, you decide to go the easy route and pay people to like share, retweet, or comment. No harm, no foul, right? You gain a bit of popularity on social media and someone makes a couple of bucks. What’s the big deal? This tactic, known as black hat social media, can actually be detrimental for your business. Before we get into why buying accounts is a […]

The post Black Hat Social Media: How Buying Accounts or Follows Can Hurt Your Business by @albertcostill appeared first on Search Engine Journal.

Source::

      

How Social Media Changed SEO And Why Your Business Can’t Thrive Without It by @stoneyd

By | Uncategorized | No Comments

By Stoney G deGeyter

Many people ask the question, “Is social media necessary to get good search engine rankings?” In my opinion, they are starting with the wrong question. I think the die has already been cast on the importance of social media and whether or not it should be an integral part of SEO. (It should.) The real question is, “Can SEO thrive without social media?” To that, I firmly believe the answer is “No”. Not today, and not for as long as social media continues to play a role in shaping society. Until the great EMP hits, I don’t see social media losing […]

The post How Social Media Changed SEO And Why Your Business Can’t Thrive Without It by @stoneyd appeared first on Search Engine Journal.

Source::