Get More Customers To My Website
Rated 4.7/5 based on 197 reviews

Monthly Archives: October 2014

SPONSOR MESSAGE: Last Minute Guide to Holiday Advertising on Facebook

By | Uncategorized | No Comments

By Search Engine Land

As the holidays approach with a flurry of shopping activity, it’s imperative retailers devise a Facebook–specific strategy to maximize advertising dollars on the social network. Get this report and learn 4 strategies for retailers to optimize their Facebook ad spend, including deep linking, messaging, and when to spend.

The post SPONSOR MESSAGE: Last Minute Guide to Holiday Advertising on Facebook appeared first on Search Engine Land.

Source::

      

PPC 101: How to Have A Successful Yahoo & Bing Campaign by @Rocco_Zebra_Adv

By | Uncategorized | No Comments

By Rocco Baldassarre

Bing is an opportunity for any business to advertise at a typically lower cost than Google and reach a different audience. Even though a Bing campaign might look similar to AdWords at first sight, it requires different management and optimization strategies. Here are five best practices for the setup of a successful Bing campaign. Take Advantage of the New Bing Campaign Planner for the US Market The Bing Campaign Planner is a new feature that Bing has recently made available. It not only allows for a thorough campaign planning but also for benchmarking and comparing your current Bing campaign to other campaigns on the […]

The post PPC 101: How to Have A Successful Yahoo & Bing Campaign by @Rocco_Zebra_Adv appeared first on Search Engine Journal.

Source::

      

10 Tips for Writing Effective LinkedIn Inmails by @AltafGilani

By | Uncategorized | No Comments

By Altaf Gilani

LinkedIn has proved itself an incredible resource for B2B companies. For sales professionals, Sales Navigator is the “go-to” tool as it allows to search, identify and connect with prospects through LinkedIn inmails. Inmail is a messaging system through which you can email your lead without actually knowing their email id. According to LinkedIn, responses to inmails are guaranteed, as they are directly sent to your lead’s inbox. In case you don’t get a reply to your inmail within seven days, LinkedIn will return inmail credit to your account. You can avail benefits of Sales Navigator free for one month, after which […]

The post 10 Tips for Writing Effective LinkedIn Inmails by @AltafGilani appeared first on Search Engine Journal.

Source::

      

Mobile Search Spend To Surpass Desktop Next Year, iOS Still King Of Mobile Web Traffic by @mattsouthern

By | Uncategorized | No Comments

By Matt Southern

A report published today by research firm eMarketer reveals projections for mobile search spending over the next four years. As of 2015, mobile search spending in the US is projected to surpass desktop search spending. Search spending includes companies putting money into both PPC ads and organic SEO, taking into consideration both smartphones and tablets. These projections are tremendous considering last year mobile accounted for only a quarter of all search spending. However, it’s interesting to note that although marketers are spending more on mobile they are not necessarily getting more out of it. ROI on mobile search spend will […]

The post Mobile Search Spend To Surpass Desktop Next Year, iOS Still King Of Mobile Web Traffic by @mattsouthern appeared first on Search Engine Journal.

Source::

      

Thumbnail for 3615

Bing’s Top Searches In 2014: Kim Kardashian No. 1 Most Searched Celebrity

By | Uncategorized | No Comments

By Amy Gesenhues

If you were searching for a celebrity on Bing this year, there’s a good chance you were looking for Kim Kardashian.

Using data from Bing Trends, the site released its most popular searches of 2014, listing everything from top celebrity, athlete and news story searches to the Top Ten ice bucket challenges, and vacation destination searches.

Women dominated Bing’s list of most searched celebrities, taking eight of the top ten spots. Kim Kardashian ranked No. 1, while her little sister broke into the top ten this year at No. 8.

Top 10 Most Searched Celebrities

  1. Kim Kardashian
  2. Beyoncé
  3. Miley Cyrus
  4. Katy Perry
  5. Justin Bieber
  6. Joan River
  7. Jennifer Lopez
  8. Kendall Jenner
  9. Kaley Cuoco
  10. Robin Williams

Bing 2014 most search celebrities

It was a big year for sporting events, with the World Cup, Super Bowl and Winter Olympics all making it into the top five for most searched news stories.

Top 10 Most Searched News Stories

  1. World Cup
  2. Super Bowl
  3. Missing Malaysia Airlines Jet
  4. Winter Olympics
  5. The Rise ISIS
  6. Ray Rice Controversy
  7. Shooting in Ferguson, Missouri
  8. Ebola Outbreak
  9. Brittany Maynard Death with Dignity Debate
  10. Ukraine Conflict

The top ten most searched athletes included only two females, and one ex-Kardashian with Lamar Odom ranking No. 3. Of the top ten most popular athlete searches on Bing, nearly half were football players.

Top 10 Most Searched Athletes

  1. LeBron James
  2. Michael Jordan
  3. Lamar Odom
  4. Danica Patrick
  5. Tim Tebow
  6. Peyton Manning
  7. Colin Kaepernick
  8. Serena Williams
  9. Derek Jeter
  10. Tom Brady

While Kim Kardashian knocked Beyoncé down a rank from last year’s most searched celebrity list, Queen Bey reigned No. 1 in the most searched musician category for 2014.

Top 10 Most Searched Musicians

  1. Beyoncé
  2. Miley Cyrus
  3. Katy Perry
  4. Britney Spears
  5. Justin Bieber
  6. Jennifer Lopez
  7. Selena Gomez
  8. Taylor Swift
  9. Nicki Minaj
  10. Carrie Underwood

Bing 2014 most searched musicians

Other top searches included Eva Mendes and Ryan Gossling’s daughter Esmeralda for most searched celebrity births, President Obama for most searched political movers and shakers, and Costa Rica as the most searched vacation destination.

You can see Bing’s complete list of top searches on Bing Trends.

The post Bing’s Top Searches In 2014: Kim Kardashian No. 1 Most Searched Celebrity appeared first on Search Engine Land.

Source::

      

Google Offers A New Way To Monetize Site Content – Embedded Consumer Surveys by @mattsouthern

By | Uncategorized | No Comments

By Matt Southern

This week Google introduced a new way for website owners to monetize their site’s content — the Google Consumer Surveys publisher network is now open for sign ups. What is it? Think of it like a paywall, but without having to pay actual money. Your visitors just have to answer a few short surveys in exchange for access to your content, and you earn money for each question answered. More and more sites are adding paywalls to access their content, meaning you have to pay a one-time or subscription fee to read articles, watch videos etc. The Wall Street Journal […]

The post Google Offers A New Way To Monetize Site Content – Embedded Consumer Surveys by @mattsouthern appeared first on Search Engine Journal.

Source::

      

Thumbnail for 1131

Google Drops Local Carousel For Hotels, Restaurants & Other Local Listings

By | Uncategorized | No Comments

By Greg Sterling

Google is dropping its horizontal Carousel display of local search results in several categories: restaurants, nightlife, entertainment and hotels. It’s being replaced by a 3-pack of organic listings and some new secondary pages.

The Local Carousel rolled out in June, 2013 for the PC in the US and gradually expanded to a number of categories beyond local results (e.g., US Presidents). It’s not clear whether it will remain for these non-local search results.

Since day one the Carousel has been controversial among local SEOs and even among those involved in the European antitrust negotiations with Google (it has not launched in Europe). Here’s what the Carousel looked like yesterday for the query “New York hotels”:

Local Carousel

Beyond the SEO questions and concerns raised by others, I have always found the Carousel to be limiting and awkwardly disconnected from the rest of the page. Below is a screen showing the new 3-Pack results for the same search for “New York hotels”:

The new 3-Pack will appear below the top AdWords results. The 3-Pack results are not ads; they’re the top algorithmically ranked listings. Users will then be able to click any of those three and land on a new business profile page similar to what users might see or have seen in a Knowledge Graph panel for the hotel or other local business.

In the case of hotels you’ll be able to see pricing and room availability, as you can today in the Knowledge Graph panel. In the hotels category, but not in other local categories (today), the business details page may include an ad unit (tied to booking).

Individual hotel listing from organic 3-pack replaces carousel
Clicking on the “more” link at the bottom of the 3-Pack takes users into a full page of local results that can be sorted. There’s a large map on the right. This is not unlike a page that would have been seen in earlier versions of Google Maps results.

Clicking on any of these local links will take users to the details page for that entity.

Google local listings page replaces knowledge graph carousel
This new presentation and flow removes the awkwardness of the Carousel and enables the display of more information. Clicking on any of the old Carousel results simply changed the Knowledge Graph panel but didn’t provide any additional information depth.

Let us know if you’re seeing these new 3-Pack pages and for what categories. The new pages and flow only appear on the PC and not in mobile.

The post Google Drops Local Carousel For Hotels, Restaurants & Other Local Listings appeared first on Search Engine Land.

Source::

      

Thumbnail for 1119

Google Rolls Out Search App Redesign For Android Lollipop Devices

By | Uncategorized | No Comments

By Amy Gesenhues

Google announced today it is rolling out a redesign of its Search App for Android devices running on the Lollipop OS.

Along with the “…bold colors, fluid animations and simplified layouts” of the new material design, Google says the updated app allows Nexus 6, Nexus 9 and Galaxy Note 4 users to set their device so that the “Ok Google” voice command will work even if the screen is off.

Google Android Search app update

The new search app has been designed to be more intuitive, with new Now cards helping users keep their events and to-do lists organized. It also is able to provide reminders for events that may be buried in a user’s Gmail inbox.

You can also rely more and more on the Google app to help you organize your life: you may notice a new card asking if you want to be reminded of, say, “dinner with Chris” or “drinks with Susan.” For those times you’ve gotten an email about something but forgotten to follow up, Google can now catch potential plans buried in your Gmail.

The redesigned Google Search App now can open other apps, with simple commands like “Ok Google, search Tumblr for ‘Things Organized Neatly’” resulting in the specified app being launched.

Google says this feature works with a number of apps, including TripAdvisor, TuneIn, Trulia and YouTube.

Google Android Search app update find apps

Of all the new updates, the most fun is the virtual coin toss, helping users make decisions with an “Ok Google, flip a coin” prompt.

The post Google Rolls Out Search App Redesign For Android Lollipop Devices appeared first on Search Engine Land.

Source::