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Monthly Archives: September 2015

SearchCap: Google App Indexing API Boost, AdWords Audience Insights & Google News SEO

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By Barry Schwartz

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Searching

SEO

SEM / Paid Search

Search Marketing

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Google Adds Additional Ranking Boost For Using App Indexing API

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By Barry Schwartz

Mariya Moeva, a Google Webmaster Trends Analyst, announced today at SMX East that in addition to the app ranking boost Google announced on February 26, 2015, Google launched an additional ranking boost for those apps that utilize the new App Indexing API.

Mariya explained that when an app utilizes this new API, they are able to gather additional engagement data from that app where Google can determine how useful the app is.

Google has not yet published a blog post announcing this, Mariya said that is because all of this is changing incredibly quickly. In addition to the new ranking boost for using the App Indexing API, Google announced a few more things around app indexing at SMX East.

New iOS Google Indexing Documentation

Google also came out with a brand new set of documentation today around iOS app indexing. The new documentation can be found here and works nicely with the new iOS 9 operating system.

We hope to have more on the new iOS app indexing documentation from Google soon.

New Search Console Features For App Indexing

The Google Search Console has some new beta features App Indexing developers can play with including:

(1) The ability to segment out data, Search Analytics data, based on clicks on the search result links versus clicking on the install app button.

(2) The ability to fetch as Google not just based on the Google Play APK URL but also by uploading your APK directly through the fetch as Google feature.

(3) The fetch as Google results will now also show the complete API response including title, description, API URL and more.

These are some of the new announcements from Google around App Indexing today.

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5 Mistakes SEOs Still Make With Links & Content

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By Pratik Dholakiya

You make a lot of mistakes. That’s part of life.

And SEO is a complex field; there’s a lot to remember, even more to do, and everyone’s stock answer to your questions seems to be, “It depends.”

Furthermore, it’s not just the fresh-faced, new-on-the-scene SEOs who are making mistakes. Seasoned veterans and outright experts are doing it, too.

Here are five well-known mistakes that SEOs make in regards to links and content — and that are costing vital traffic:

Mistake #1: Building All Links On The Home Page

It’s tempting to point all your links to your home page. Because, well… that’s usually where your sales funnel starts, right?

Or your client is nagging you to drive all your traffic there — which can be even worse.

But building all your links to your home page isn’t just a mistake.

It’s a bad strategy.

Firstly, most sites have too many home page links. And if most sites are doing it, you shouldn’t be. Because following the crowd in SEO is guaranteed to find you somewhere on the 10th page…if you’re lucky.

A good strategy is to link deep into your site and use all those lovely internal pages you took the time to craft.

Neil Patel said it best in this post about link building:

Look at Wikipedia. The site that ranks for almost every term out there and is the 6th most popular site in the world. Majestic SEO is showing that Wikipedia in total has over 600 million backward links, whereas the home page has roughly 6 million links. That means 1% of their total links point to their home page, while 99% goes to internal pages.

Spreading your link equity across your site, rather than concentrating it on your home page, just makes sense. Instead of users landing on your home page and having to fight to find the content they’re looking for, they’re already there. It feels more natural — and if your content is good, it builds more trust.

Linking deep helps you build the overall SEO value for your site, too — the more high-value pages you have, the more opportunities you have to achieve search engine visibility.

It’s a win-win.

Mistake #2: Stopping Link Building After Hitting The First Page

Look, let me be straight with you: search engine optimization efforts don’t last forever. Within a matter of weeks, you’re going to need to change something.

That’s why campaigns never really finish; they just change focus for a while.

SEO is constantly changing, and it’s your job to keep up with it.

Sure, when you hit the first page, give yourself a pat on the back. Grab a beer, high-five your client, take a few screenshots, and enjoy it. But once you’re done celebrating, it’s time to work on a strategy to help you stay on the first page.

Think of this from Google’s point of view: Your site wasn’t doing anything. Now, it’s suddenly hot and alive and interesting. And then it stops doing anything again.

It assumes you’ve either had a quick hit of a link building campaign or a viral blog post, and you’ve finally run out of steam.

Keep building links. Don’t stop being hot and alive and interesting in the eyes of Google — or you’ll run out of traffic (and clients) quickly.

Mistake #3: Not Using Blogging As A Strategy

Not long ago, I had a conversation with a marketing director at a Fortune 500 company. She asked me to write a series of blog posts for her that would drive traffic to their new initiative.

I asked her, “How long would you like the post to be?” To which she said, “It doesn’t matter; it’s not like anybody is actually going to read it.”

This is what’s wrong with how businesses and old-school marketers view blogging. They view blogging as low value — and it’s a view that’s rubbed off on lots of SEOs, too.

But not blogging is a big mistake. In fact, it can be one of the highest-value strategies you can use.

Look at it this way: How often is the content on your site updated? Not often. Because you can’t really update your About Me or Services page more than a couple of times a year.

That means your site is just sitting there dormant. And Google doesn’t like inactive sites.

But if you have a blog, you’re adding another page to your site at least once a month — if not once a week or once a day.

That says to Google, “Hey, look at us! We’re working our butts off over here. Come and see what we’ve made.”

And if you’ve got more pages in your index, there are more pages to rank with that you can work your SEO magic on for a little extra traffic.

hubspot-blog-attract

HubSpot sees blogging as a vital way to attract new customers.

Take a look at HubSpot, for instance: 70 percent of their traffic comes from old blog posts — that is, content they didn’t create that month. That’s a ton of visitors for work they did months ago.

And with every month that they grow their content index, the bigger that 70 percent becomes — because they’re bringing strangers into their site and converting them with great blog content.

You don’t have to focus on your blog as much as some big sites like HubSpot or Buffer to get the most out of your SEO. But even having a blog you update with relevant content twice a month is better than having no blog at all.

But, as you’ll see next, relevance is the key.

Mistake #4: Ignoring Content Relevance

I believe there are two big flaws in online marketing:

  1. Marketers think people are dumb.
  2. Marketers think search engines are dumb.

Advertising legend George Lois once said, “If you think people are dumb, you’ll spend a lifetime doing dumb work.”

And he was right.

People aren’t stupid. They’re clever and brilliant. They want to be sold to and discover products in creative ways.

But most of all — and what makes them smart — is that they want trust. They want to know that they’re spending money with someone worthwhile.

So if the content you’re creating to rank isn’t relevant, they’re going to see right through you. They won’t trust you. And, they’ll bounce quicker than my niece on a trampoline.

If you think search engines are dumb, then you, my friend, are in the wrong game.

In the same way that people want relevant, trustworthy content, so do search engines. In fact, it’s what the boffins (techies) at Google are crying out for. Because, as you’ve just read, it’s what the people want.

So just creating SEO content for the sake of creating SEO content isn’t good enough anymore.

But what makes relevant content?

  • It fits the topic of the site you’re writing for.
  • It adds value to the end reader.
  • It fits any (and all) keywords you’re using.
  • It makes sense for any backlinks to point to it.
  • It contributes to the overall quality of the site.

If your content isn’t doing any of those things, then it isn’t relevant.

Mistake #5: Not Using Brand Anchor Text

Anchor text is probably going to remain a constant in SEO for years to come. But it’s not anchor text itself that’s a problem — it’s the type you use.

For example, it’s no secret anymore that the more diverse your anchor text, the better — and the more natural it is in the eyes of Google.

But there’s one type of anchor text that SEOs always overlook: branded anchor text. That is, links on text that are:

  • Your brand name
  • Your name
  • Your URL

For example, by linking to Apple’s home page with the text “Apple Inc.,” I’ve just created a branded anchor text link.

Now, you might be thinking, “But you just said don’t link to your home page.” And you’d have a point — you shouldn’t link to your home page if it’s more relevant to link to another page.

All too often, however, SEOs will write a guest post or some content and leave their brand name unlinked. And it’s a sin — because it’s the perfect opportunity to boost your search rankings.

Of course, you have zero control over what anchor text people use when they link back to you. But that’s out of your control, so I’m not talking about that.

I’m talking about when you do have control. When your name, brand or URL come up naturally in content, take the opportunity to link it.

You won’t be penalized for it, and it could get you a much better ranking.

Don’t Worry, Get Traffic

Be honest with me: How many of those mistakes are you making?

It doesn’t matter if it’s one, two or the whole list. What matters is that you do something about it.

Because if you don’t make the change, you’re going to be left in someone else’s virtual dust, aren’t you?

Let’s quickly recap the mistakes, and what to do about them:

  1. Building All Your Links To The Home Page: While some links to your home page are great, don’t saturate it. Focus on deep linking and creating a rich index of SEO content.
  2. Stopping Once You Hit The First Page: SEO doesn’t last forever. The minute you relax is the minute it changes. Keep working and getting backlinks to make sure you’re a permanent fixture on the first page.
  3. Not Using Blogging As A Strategy: Keep your site active and create a big index of pages that you can link to.
  4. Ignoring Content Relevance: People and search engines aren’t dumb. So don’t treat them that way. Create relevant content that’s fit for purpose.
  5. Not Using Brand Anchor Text: Don’t let easy links to brand messages that use your name pass you by. Link them, and look for the difference it makes in your rankings.

So tell me, which one are you going to focus on first?

The post 5 Mistakes SEOs Still Make With Links & Content appeared first on Search Engine Land.

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Using Component Metrics In Your SEO Analysis

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By Chris Liversidge

There are a lot of great SEO performance ranking tools out there, many with unique features that add real value for a search marketer attempting to report clearly on performance improvements.

But can SEO learn from PPC and start isolating performance components better to allow for real analysis?

I think so — which is why I’ve been trialing a few “component metrics” to create better context in SEO reporting.

Understanding Components

Component metrics, as my data scientist friends like to say, isolate only one aspect of performance, and they are most valuable shown alongside other component metrics to create context.

Let me give an example using two component metrics with which digital advertisers should be familiar: CPC and CPA.

CPC (“Cost Per Click,” for casual readers) is a useful component metric, as it gives an unambiguous clarity on the price being paid each time a user clicks your ad. It’s simple, it’s easy to understand, and it’s probably one of the most important metrics in a PPC campaign.

But you couldn’t run a campaign efficiently just using CPC alone. Let’s walk through the gaps that scenario would create.

You are three months into a new PPC campaign. Although you started with a small budget (say, $1,000 a week), you’ve been ramping up spend each week as you’ve managed to consistently bring down your CPC over time.

You don’t have another metric to look at, but as an experienced search marketer, you know it’s probably driven by expanding your campaign ad groups to only use tightly themed creative matched to the terms triggering your ads.

Your click-through rate is probably pretty good, and over time you’ve built a click history which is probably improving your Quality Score. All is right with the world.

Your boss walks into the room, takes you to one side and tells you he appreciates your hard work, suggests you have a bright future, and, gently but firmly, fires you.

“But I don’t understand!” you protest while being escorted off the premises, a box in your hands containing a photo of your wife, a novelty poster the guys gave you on your birthday, and a Google pen left by a rep. “My campaign had the lowest CPC I’ve ever achieved!”

“Yes, Frank,” says your (now former) boss, “but not a single PPC sale was made.”

If only poor old Frank had taken the time to add CPA (Cost Per Acquisition) to his reporting, perhaps he would still be making notes on his novelty calendar using his favorite pen today.

Graphing component metrics — such as CPC and CPA — together is a great way to get clear understanding on a “combination metric.” Here, for example, we use CPC and CPA to get a feel for the efficient growth of our campaign over time. Looks like we’ve got some work to do on this campaign!

Viewing CPC alongside CPA allows you to understand at a glance if you're driving profitability efficiently.

Viewing CPC alongside CPA allows you to understand at a glance if you’re driving profitability efficiently. In this case, not so much!

Similarly, looking solely at ROI (Return on Investment) would not give context of the source of revenue growth or efficiency. Graphing revenue and PPC spend is, of course, a simple way to get a window on that — but better in that scenario would be looping in a few other component metrics: PPC Revenue, Non-Brand (or Shopping) Traffic and CPC, for example.

All of these metrics together give a very solid context to campaign performance, areas of efficiency and scope for improvement.

Component Metrics In SEO

So, what about SEO? What component metrics do we use typically? Rank, Traffic (ideally split brand vs. non), Impressions vs. Clicks (i.e., SERP [Search Engine Results Page] click-through rate), Organic Bounce Rate, Organic Conversion Rate, Total Links, Links by Domain, Indexed Pages, Page Response Time (segmented desktop, tablet, mobile). Perhaps a few others, but that’s the core.

All of these are useful for general campaign performance and traffic behavior analysis, but none are suitable for drilling into ranking performance in any detail.

We might use a proprietary metric from our preferred ranking tool for that. At QueryClick, we use our in-house tool, SearchLens, which uses “Search Visibility” — a metric which takes into account a few factors:

  • The average CTR (click-through rate) for a given SERP ranking (so ranking position #1 is factored by the position #1 CTR avg [c22.96 percent], and #11 by the position #11 CTR [c1.37 percent], and so on).
  • The number of competing results for the key phrase term (so ranking for a term with 10 million results generates a much higher score than one with only 1,000 results).
  • The market share of the search engine in the country you’re gathering results in (so ranking #1 in Google in the UK is worth significantly more than a #1 in Bing).

In short, it attempts to show the strength of the ranking in purely SEO terms.

Recently, we have experimented with viewing two other component metrics alongside: a value and a general change metric.

So what kind of visibility on rank performance do we get now? Let’s look at a graph with just strength and value to get a feel.

In the above image, we see that despite a loss of “Search Visibility” across the key phrase set measured, rankings against our “Search Opportunity” measure have improved significantly, driving organic traffic as a result.

This occurs when losing rank for a few highly competitive, but less relevant one- or two-word key phrases, but many more terms gain ranking that are are highly relevant and trafficked for PPC reach top three positions in high market share countries (driving up captured “Opportunity”). This helps put focus on achieving relevant, targeted performance, rather than vanity ranking for overly generic terms.

Compared to a simple rank grouping and the change of a single SERP “visibility” metric over time, the three component metrics give a strong picture of what’s changing and what can be improved.

Our first metric is our “Search Visibility” score, giving an idea of the overall strength of our rank group. If we gain movement for terms with lots of results listed, then this will reflect that.

Equally, if we lose rankings on high competition terms, then we’ll see a big dip here. In essence, this is a bellwether for performance on short key phrase terms with lots of targeted content out there — “shoes” or “menswear,” for example.

Strong performance here indicates you are able to rank top three for the most difficult terms in your market. If you have the best score in this metric, you are the strongest SEO competitor in the set.

Our second metric is “Search Opportunity.” This again uses the average CTR for your ranking, but instead of taking competing results, it brings in the number of searches for the term via AdWords. This gives an understanding of the traffic impact of a change, and your ranking ability to capture the most commercialized, targeted search terms in the set (i.e., the most valuable). I expect these terms to be 2–3 words long (“leather brogues,” “short-sleeve polo white” and so on).

Strong performance here shows you are targeted to the most commercially valuable terms, and this metric shows if you are seasonally matched to your target audience’s searching habits.

A final metric I would consider including is a weighted rank average score taking into account the CTR only (I use “Search Change” for this metric). This is an important component metric, because the other two metrics use rank CTR and so will be affected if we gain or lose rankings in high CTR areas (position 1 to 3 in particular, as the CTR rate is an exponential drop away from position 1).

Strong performance here means we are increasing our ranking position to the top positions over time, and particularly in the highest rank positions. This is agnostic to the competition or traffic associated for a term, so a 5- to 6-word key phrase will impact this just as much as a one-word term. Thoughtful key phrase selection is therefore important to make this metric relevant.

In addition, I like to show the grouped key phrase volumes in categories with these components, to get an idea of where the rank changes are coming from. Start segmenting your key phrase terms, and you have a suite of reports giving your biggest gaps in ability to perform versus captured, relevant traffic, and if you are improving or dropping away over time.

So what component metrics do you use and find most useful in your search marketing role?

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New Adwords Audience Insights Report Offers Deeper Dive Into Audience Demographics

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By Amy Gesenhues

During today’s SMX keynote with Brad Bender, Google’s vice president of product management for the Google Display Network, Bender announced a new Adwords Audience Insights report that outlines details like demographics, interests, locations and device usage for people included on an advertiser’s remarketing lists.

Bender said the new Adwords tool will allow advertisers to look at people who have bought from them, and better understand their audiences.

Bender’s announcement was accompanied by an Adwords blog post, defining how advertisers can use the new Audience Insights report, along with the a screenshot of what it looks like.

If most people who converted on your site are jazz enthusiasts, you may wish to add this affinity audience to your campaign. Or, if many of your customers are females between the ages of 25 and 34, you might want to customize your ad creative to appeal to this demographic.

Inside Adwords Blog

Google Adwords Audience Insights

Adwords audience insights

The Adwords blog post included two quick case studies of advertisers that are already taking advantage of the Audience Insights tool. One was from Base, a Belgian telecommunications company that used data from Audience Insights to drive more mobile phone subscriptions, and the other from Sony PlayStation, which used Audience Insights to lift its GDN click-through rate 31 percent by targeting classical music enthusiasts.

Bender said the Audience Insights report is rolling out now, and should be fully available for advertisers during the next few weeks.

In addition to the Audience Insights report, Bender made a number of other announcements during the keynote session, along with comments on Ad Blocking – which are being covered on our partner site at Marketing Land:

You can also read the live blog of the SMX Keynote with Brad Bender on Marketing Land as well: SMX East: Google Announces AdWords Audience Insights, 100% Viewability For Google Display Network & More.

The post New Adwords Audience Insights Report Offers Deeper Dive Into Audience Demographics appeared first on Search Engine Land.

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How To Resolve Issues With Flexible Bid Strategies In AdWords

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By Christi Olson

In November 2014, Google quietly rolled out an AdWords update that provides more detailed status information for flexible bidding strategies.

The detailed reporting allows you to see when updates and changes made to the bid strategy caused it to move from an active status into a “learning” mode, as well as why a bid strategy is “limited” and therefore unable to be used for optimization.

If you are troubleshooting performance issues in your AdWords account and you are using Flexible Bid Strategies, these status updates might be the key to understanding why performance has gone awry — or at least, not as you planned.

How Do You Find Your Bid Strategy Status?

Bid Strategies are located within the “Shared Library” in AdWords. The status can be found by hovering over the speech bubble (SpeechBubble) in the Bid Strategy Status column and in the performance charts within a specific strategy.

[click to enlarge]

Why Do Flexible Bid Strategy Statuses Matter?

To explain why it matters, I want to tell a story — a story where a manager was very frustrated by stagnant performance.

At the beginning of the year, the manager set up multiple flexible bid strategies across her AdWords account. She segmented the top performing keywords into specific ad groups, used a “Target CPA” flexible bid strategy, set a fairly aggressive CPA target, then activated it and let it run free in the wild.

Month after month, the manager continued to add and remove campaigns, ad groups and keywords within the ad groups associated with the strategy to try to get it to meet performance targets, to no avail. The performance for their top converting keywords was pretty flat, and CPCs swung up and down but didn’t seem to be able to optimize against the CPA target.

The manager spent hours digging into the account, doing campaign settings audits, Quality Score reviews, and looking at various segmentation via the dimensions tab — yet was unable to find a smoking gun that explained why the account wasn’t performing to expectations. It didn’t even cross the manager’s mind to look at the status and settings within the flexible bid strategies to see if that was causing the issues with optimization.

Here is the performance timeline view of the flexible bid strategy for the Top Converting keywords:

TopConvertingKeywords-NotOptimizingStatusUpdates [click to enlarge]

The manager didn’t realize that the bidding strategy was limited. It was stuck rotating between a “learning” state of gathering data (due to the regular composition changes) and a “limited” state (due to too low maximum CPC thresholds and too-small daily budgets).

The moral of the story? As search managers, we get so used to digging into the weeds that we don’t always start our investigations at the top (or in the most obvious place). If you have flexible bid strategies implemented in your account and you are experiencing performance issues, start by looking at the bid strategy status and then dig into the account.

On a separate note, digging into the bid strategy makes it easy to understand the impact of changes to a given bid strategy and to see how often the elements are not being optimized due to moving into a “learning” state.

Bid Strategy Statuses & Troubleshooting Tips

Let’s review the various statuses for flexible bid strategies and discuss when you can ignore the status and when you need to dig in and make some changes.

The first three statuses — Not Limited, Inactive, and Unavailable — are good to know, but it’s the latter three that demonstrate the value behind Google providing us with more information.

If your flexible bid strategy is showing a status of Learning, Limited, or Various, then I’d recommend digging in to better understand what changed and what you need to do to get your bid optimization back online and running.

Not Limited

This means the flexible bid strategy is active, without any restrictions.

Inactive

This is straightforward — your bid strategy is not active because either campaigns, ad groups or keywords assigned to the strategy are paused or because it has not been assigned yet.

Unavailable

There is no status. I can’t explain it and neither can Google. Good luck and check back again either tomorrow or in a few days.

Learning

A change was made to the strategy, so AdWords is gathering performance data in order to start making bid optimization changes. If you make changes to your bid strategies often, the learning status will show you how long it takes AdWords to learn and adjust bidding to meet your new strategy.

What are the various learning statuses, and what do they mean?

  1. New Strategy. A strategy was either recently created or reactivated.
  2. Budget Change. The budget was recently changed.
  3. Setting Change. One of the settings for your bid strategy was changed.
  4. Composition. Campaigns, ad groups, or keywords have been added to or removed from your bid strategy.

The most frequent learning status that I see in our accounts is the composition changes that stem from moving elements like keywords, ad groups and campaigns into and out of bid strategies based on performance changes to meet a target CPA or ROAS goal.

Limited

The bid strategy needs to be edited to start optimizing campaigns because of one of the following 5 potential reasons:

1. Bid Limits. Either your Maximum CPCs are too low and/or your Minimum CPCs are too high so AdWords cannot optimize bids.

How to resolve the “Bid Limit” status: Check your minimum and maximum CPCs. Adjust accordingly based on your strategy. If you are targeting maximum clicks, be careful to avoid adjusting the maximum CPC too high, you could accidently and easily increase your spend [and Google’s revenue] quickly.

2. Not Enough Data. There aren’t enough conversions to optimize your bids. There need to be at least 15 conversion in the last 30 days.

How to resolve the “Not Enough Data” status: First, check your conversion tracking pixel to make sure that it is still enable and firing correctly. If you dig into the performance chart looks like the one below, it might be a strong signal that something went awry with your conversion tracking pixel.

Next, check to see if you are/were using the conversion optimizer in conjunction with the flexible bid strategies for CPA targeting. In the example screenshot below, the manager originally suspected an issue with the conversion pixel, however, digging into the website revealed that it was caused by adjusting the Campaign Strategy Bid Strategy for Conversion Optimizer.

NotEnoughData-Status

It could mean that the elements that have been opted into the strategy aren’t converting frequently enough or at high enough thresholds to be optimized with the current strategy.

My fellow contributor Frederick Vallaeys wrote an in-depth overview to bid management in March that addresses a few different approaches to optimizing bids with little data. If you are using the “Target CPA” or “Target ROAS” approach you could add in additional campaigns/ad groups/keywords that are at or near your current strategy target to meet the minimum conversion threshold.

3. Low Priority Spend. The campaign budget is, too low and it needs to be adjusted or the target spend thresholds need to be increased or removed to allow AdWords the ability to optimize the campaigns. Low priority spend could appear when you have keywords within the same campaign with multiple bid strategies or manual bidding that when combined together exceeds the campaign daily budget.

How to resolve the “Low Priority Spend” status: Adjust either the campaign daily budgets or the target spend level.

4. Budget Constrained. Too many keywords within this strategy are “Limited by Budget” so AdWords doesn’t have the ability to raise bids.

How to resolve the “Budget Constrained” status: Adjust either the campaign daily budgets or the target spend level.

5. Low Quality Score. Too many keywords have a low Quality Score.

How to resolve the “Low Quality Score” status: Fix issues with low Quality Score keywords! No, seriously, evaluate your Quality Score; if the keywords aren’t meeting your KPIs, pause them or remove them from your account.

Various

Most likely this means that your strategy is limited for multiple reasons such as having both Low Quality Score and low Max CPC Bid Limits. If your status is “Various,” then I’d recommend digging in and editing the strategy so it can be reactivated for optimization.

Final Thoughts

I must acknowledge the humor in the fact that many of the fixes for a “Limited” bid strategy status involve increasing your AdWords budget.

For a minute or two, I thought that perhaps I had gotten a new job as a Google rep, because it sounds so very much like a recommendation that they would provide to any advertiser.

In truth, though, if you aren’t allocating enough budget to a given strategy or set of keywords to auto-optimize, then you should probably focus on manual bid optimization.

If you are optimizing with flexible bid strategies, I recommend including a monthly check-in in your optimization plan to check their status and performance.

I also find it helpful to identify how frequently the bidding strategy is learning and gathering performance data, so that I can prepare to have conversations either with my clients or the leadership team on what might be impacting our overall performance. Either way, make sure that you’re regularly checking your strategies and their health so you can adjust as needed.

The post How To Resolve Issues With Flexible Bid Strategies In AdWords appeared first on Search Engine Land.

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