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Monthly Archives: November 2015

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Google Image Search Lets You Save Images For Later With Stars

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By Barry Schwartz

Google announced you can now save images to your saved images collection to see them later or save them to your collections.

This feature works across desktop and mobile and is rolling out to US searchers who are logged into their Google account.

Just search in Google Image search, click on the image and then click on the star icon and word Save, it will then save it to your collection:

haircuts images

Then you can view your saved images and then organize them in collections:

groups

This reminds me of Google’s starred results from back in 2000, which replaced SearchWiki. Starred results are no longer around, but Google does let you bookmark local results with a star.

The post Google Image Search Lets You Save Images For Later With Stars appeared first on Search Engine Land.

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SearchCap: Building Author Rank, Google’s Car Loan Calculator & L.M. Montgomery Google Doodle

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By Amy Gesenhues

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Link Building

Search Marketing

Searching

SEM / Paid Search

SEO

The post SearchCap: Building Author Rank, Google’s Car Loan Calculator & L.M. Montgomery Google Doodle appeared first on Search Engine Land.

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SEOs, SEMs, Analysts & Developers: Teams Save Up To 20% At SMX West

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By Search Engine Land

Do you manage the search marketing team at your company or agency? Search Engine Land’s SMX West is the ultimate team building experience, where members will get must-know SEO, SEM, mobile, and conversion optimization tactics at more than 50 sessions and from 100 expert presenters.

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    • Your advanced SEMs can sharpen their skills with the latest tactics for audience targeting, scripts and match types.

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With more than 50 sessions, keynotes, panels and clinics, there’s always a session happening at SMX West that benefits your team members. See the agenda.

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The post SEOs, SEMs, Analysts & Developers: Teams Save Up To 20% At SMX West appeared first on Search Engine Land.

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Avoid Hurdles When Working With Multiple Agencies

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By Pauline Jakober

Are you a digital marketing professional working with multiple agencies? From PPC to SEO to PR, some companies have a veritable alphabet soup of agencies that each manage very specialized services for businesses.

But all these agencies do not always play nicely. Competing strategies, miscommunications and bottlenecks are just a few reasons that multiple agencies need to align when there is overlap.

The trend of companies working with more than one digital agency likely is not going to slow down anytime soon, and agency growth is on the rise; that means a lot of choices for a lot of companies.

Today, let’s look at a few scenarios that might sound familiar to you when working alongside other agencies. And guess what? The solution to almost every problem in most cases is as simple as communication.

Problem #1: SEO & PPC Clashes

Usually, SEO and PPC work well together to build relevancy, clicks and conversions. But sometimes, when teams on both ends take action without communication, it can cause problems.

When an SEO agency that shares a client with our PPC agency decided to make some changes to the product titles on the client’s website by taking out keywords, it wreaked havoc on the company’s Google Shopping campaigns.

Then came the frantic phone call from the client. Shopping campaign volume had plummeted and left us scratching our heads. We did what we normally do: start investigating with a laundry list of questions.

As you may know, Google Shopping campaigns are tied to the data feed via Google Merchant Center, which pulls information from a website. Any changes to the product pages can directly impact the data feed, which in turn impacts Google Shopping ads.

It was obvious what had happened when we reached the “Have you changed anything on your website?” question. We decided to call up the SEO team. We weren’t sure how invested they were in the changes they were making, so that was an initial concern, but in the end, it was just an oversight on their part.

The crisis lasted all of 24 hours and was a simple fix; however, this is just one scenario that shows how direct and consistent communication between agencies can be key.

Problem #2: Turf Wars

Sometimes larger companies have more than one agency in the same space, which can lead to disjointed results. Case in point: Our paid search agency shares a client with another digital agency, and that digital agency is under contract to provide all the display advertising to the company.

Our client took that to mean that under no circumstances were we to run visual display ads on the Google Display Network (GDN); they would, however, allow one exception: remarketing with text ads on the GDN.

The real kicker is that the other agency isn’t touching AdWords at all, and it’s a shame because time and time again, we see how the GDN can boost overall search PPC performance. Not to mention, we always include display ads within our remarketing campaigns.

But hey, our goal is not to encroach on territory, but rather to do what’s best for the client and work in partnership with others. After a few educationally-based conversations on the benefits of the GDN, the client agreed to do a test case for a specific location only.

This small step was a win. We could then prove the worth of the GDN, and perhaps the client could renegotiate terms with the other agency when the contract was up.

Remember, nothing is clearer than the bottom line, and if you have the chance to improve that but feel others are holding you back, figure out a way to communicate through educational means so you can work together towards the goal.

Problem #3: Creative Blockages

What happens when you’re relying on multiple teams to complete one task? Take, for example, the story of a client who took a really long time to send us their display ads.

The client wanted their creative design team to work on the visuals for the ad, and that team was backed up with other priorities. Yes, we were facing creative blockage.

Time went on, and we decided to take matters into our own hands. We produced an estimate of what it would take for our designer to get the job done, presented it to the client and let them know we would eat the cost just to get the project going.

Strangely enough, that’s sometimes the only nudge a company needs. Whether from pride of ownership or something else, the creative team started working on the display ads right away.

Sometimes if you really want something to happen, and resources are short on the other end, offering a helping hand can make all the difference in getting the ball rolling.

Multiple problems can rear their ugly heads when working with multiple agencies and teams, but I’ve always found direct communication is the best solution — and even better when you can have an open line of communication with the other teams consistently. Unfortunately, that’s not always an option.

In the end, taking a partnership approach, rather than viewing the issue as “us versus them,” will help you think of solutions that can benefit both the company and the other agency.

The post Avoid Hurdles When Working With Multiple Agencies appeared first on Search Engine Land.

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How To Build Author Rank Without Google Authorship

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By Tony Edward

By now, we all know that Google Authorship is dead; John Mueller made the announcement in August 2014.

However, at SMX East 2015, Google’s Gary Illyes said that webmasters and publishers should leave Authorship markup on their page. In a recent Twitter conversation, he also hinted that Google may bring back Authorship — no promises, of course.

Gay Illyves Google Authorship Comments

gary-illyves-authorship-comments2

gary-illyves-authorship-comments3

Also, it seems Google has started to sunset Google+ which means Google+ profiles may not be around for long. So what is going on here? Why the confusion? Why would Google remove the authorship feature and then recommend leaving the markup on place?

Well, if we try to read between the lines of what’s happening, it seems that while Authorship is dead, Author Rank is not. Google may be recommending to leave the Authorship markup in place because it still drives some level of author signals. It could also mean they may be exploring a new Authorship-like feature, though at this point, we can’t count on that.

So in a post-Authorship world, how can authors build their Author Rank and authority? This can be done by leveraging schema.org’s Person and Article markup and/or by attempting to become an online entity.

In the announcement made by Google’s John Mueller about discontinuing support for Authorship, he highlighted the following:

Going forward, we’re strongly committed to continuing and expanding our support of structured markup (such as schema.org). This markup helps all search engines better understand the content and context of pages on the web, and we’ll continue to use it to show rich snippets in search results.

So Google is placing more importance on structured data. Gaining a Knowledge Graph result means you have become an online entity, which results in a certain authority. Here is an example of blogger Perez Hilton’s Knowledge Graph result.

Perez Hilton's Blogger Knowledge Graph

Structured Data For Authors

Implementing Schema.org Person and Article markup on your content can help build your Author Rank. Marking up your articles and author profiles will not only help Google better understand the content but also feed into the Knowledge Graph. I recommend the following:

Mark up your articles with Schema.org Article markup. Depending on the content type, you can get more specific — there is markup available for news articles, reports, scholarly articles, social media postings and tech articles. (And be sure to check out Google’s resource page for article rich snippets.)

Example Article Markup

Schema News Article Markup

To view the full markup, click here.

Leverage Schema Person markup, highlighting the author element. This markup should be placed on the article page, as well as the author’s profile page. Here’s an example of author profile page: http://searchengineland.com/author/tony-edward

Example Markup On An Article Page

How To Build Author Rank Without Google Authorship

By Tony Edward

[Article body]

Example Markup On An Author Profile Page

Tony Edward

Tony Edward is a Senior SEO Manager at Elite SEM and an Adjunct Instructor of Search Marketing at NYU. He leads the SEO team at Elite SEM’s New York City office. Tony has been in the online marketing industry for over seven years. His background stems from affiliate marketing and has experience in paid search, social media and video marketing.

Work Towards Becoming An Online Entity

Take steps to become an online entity and gain a Knowledge Graph entry. You can accomplish this by doing the following:

  • Create a Wikidata.org profile.
  • Attempt a submission to Wikipedia.org.

(Click here for full instructions.)

I would also recommend building citations where possible. Do not spam — rather, look for opportunities where you can insert a profile about yourself and your work. For example, you could build a profile on CrunchBase and link to your work under the News section:

Crunchbase Profile

In closing, keep your Authorship markup in place, as Google recommended, but start leveraging structured data to help boost your Author Rank, and work towards becoming on online entity.

The post How To Build Author Rank Without Google Authorship appeared first on Search Engine Land.

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Google Is Testing A Car Loan Calculator Quick Answer Box

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By Barry Schwartz

Google is testing a new loan interactive calculator for car payments. This was spotted by both Dr. Pete Meyers and Kyle Sanders recently. It looks and feels a lot like the Google mortgage calculator feature that Google launched in February of this year.

I am personally not able to replicate this but here is a picture from Moz:

google-car-payment-calculator

As you can see, you can enter the loan amount, the interest rate, period of the loan and then Google will show you your monthly payments. You can also toggle to see the maximum loan amount as well.

Will we soon see car loans through Google or maybe a way to buy, lease or finance your new car through Google Comparison AdWords Ads? Maybe?

The post Google Is Testing A Car Loan Calculator Quick Answer Box appeared first on Search Engine Land.

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Lucy Maud Montgomery Google Doodle Honors “Anne Of Green Gables” Author On Her 141st Birthday

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By Amy Gesenhues

Today’s Google logo has been replaced with an animated Doodle honoring children’s book author Lucy Maud Montgomery on what would of been the writer’s 141st birthday.

The Doodle links to a search for “Lucy Maud Montgomery” and includes sharing icons to post the image on your Google+, Facebook and Twitter profiles, or send via email.

Born in 1874 on Canada’s Prince Edward Island, L.M. Montgomery – as she was better known from her book covers – published the first of the Anne of Green Gables series in 1908, turning many 11-year old girls into serious bookworms throughout the years. (Although, as one of those girls with her nose constantly in a book growing up, I was always more partial to Montgomery’s Emily of New Moon trilogy.)

Designed by Doodler Olivia Huynh, today’s Google Doodle was inspired by a specific scene from Anne of Green Gables. It’s one of three animated images Google included on the Google Doodle blog.

Here are all three Doodles Huynh created to honor the famous writer:

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LMMontgomery_Google_Doodle

LMMontgomery_Google_Doodle3

According to Google, Anne of Green Gables became one of Canada’s bestselling books ever, translated into 20 languages and selling more than 50 million copies to date. Montgomery was named a member of the British Royal Society of Arts and an Officer of the Order of the British Empire.

The post Lucy Maud Montgomery Google Doodle Honors “Anne Of Green Gables” Author On Her 141st Birthday appeared first on Search Engine Land.

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