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SearchCap: Google GDPR notification, AdWords ad version history & podcasting SEO

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By Barry Schwartz

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

  • Voice Search Optimization: How to Use SEO Strategies for Voice Search, GeoMarketing
  • Ask Yoast: Comment systems and SEO, Yoast
  • Google My Business Now Won’t Notify You For Non-Sensitive Secondary Changes, Search Engine Roundtable
  • Google: About Links Placed in Source Code, The SEM Post
  • Googlebot Behavior When Major Changes Made to Site, The SEM Post
  • The Google Site Command With Hour Filter Not Working, Search Engine Roundtable
  • The post SearchCap: Google GDPR notification, AdWords ad version history & podcasting SEO appeared first on Search Engine Land.



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    The power of podcasting: How to boost your reputation and search engine rankings

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    By Sherry Bonelli

    If you’re in the digital marketing industry, you know podcasts are HOT. Whether you’ve started your own or are a regular podcast listener, podcasting is a medium all digital marketers should pay attention to.

    According to Edison Research, 58 percent of listeners spend one to five hours each week listening to podcasts.

    Surprised at the high number? You shouldn’t be. We live in a very busy and hectic world. People are using every minute they can to multitask and learn so they stay competitive.

    Listening to podcasts allows people to learn and catch up on things they’re interested in while sitting on the couch, working out, driving or on the go.

    Here are some other podcast statistics from Edison Research that deserve your attention.

    • An estimated 42 million Americans listen to podcasts weekly.

    • The average person listens to five podcasts a week:

    • 85 percent of listeners listen to all (or most of) a podcast:

    • Both men and women are listening to podcasts, and the numbers are increasing for both.

    This means that no matter what your interest, you can find an audience that is excited and willing to listen.

    If you are a digital marketer with skills and experience that are of interest to others, rather than just listening to podcasts, you should become a guest on podcasts!

    There are many search engine optimization (SEO) and reputation management benefits to guesting on podcasts. Here are some tips on how you can get an SEO and reputation boost by guesting on podcasts.

    Boost SEO and your brand

    Being a guest on a podcast is literally one of the most powerful SEO tactics you can use to boost your SEO rankings and build your reputation and brand.

    If done strategically, it can be one of the best SEO and content marketing strategies you can use to help your rankings and attract new customers. So, don’t just give an interview on a podcast without using that interview as an SEO and brand-building strategy. Here’s how.

    1. Be interview-worthy. Build yourself and your brand.

    To become a guest on a podcast, you first need to build yourself and your brand as an authority in your industry or topic specialty area.

    If you work for a leading company in the industry you’re interested in, you’re already ahead of the game. If you’re trying to build your personal business brand, you should start getting your name out there by:

    • Guest blogging for leading industry websites.
    • Speaking at local and national conferences.
    • Giving webinars yourself.
    • Being the expert on others’ webinars.
    • Building a following on social media.
    • Writing content on your site that gets significant shares and views.
    • Creating videos that are watched and shared.
    • Getting online reviews.

    You can also help bolster your authority by making sure your website is worth visiting.

    Most podcasters will tell people to visit your website for more information and will even link to your website in the show notes, so make sure your website shines. If you haven’t updated your website in two years or it looks like your 15-year-old nephew built it, fix it.

    Anything you can do to show off your professional credentials on your website will help increase your likelihood of getting booked.

    Do you have a Master’s degree in Internet Marketing? Do you belong to an industry association? Are you certified in a particular area? Now is not the time to be meek and mild. Show off all the amazing things you’ve done so you position yourself as an expert in your field.

    Bottom line: If you want to position yourself as a worthy podcast guest, you must be a worthy podcast guest.

    2. Optimize your bio

    After you’ve done some credibility building, it’s time to show off your expertise by creating a one-sheet bio (one-sheeter) that lists all your accomplishes and credentials.

    This is an important document. You will make this one-sheeter available as a page on your website, and you will also send it as a portable document format (PDF) to potential podcasts you’d like to be a guest on. Show off all your professional accomplishments.

    Because your one-sheet bio will be on your website, it may provide talking points on the podcast. I’ve found much of that information will be automatically transferred to the podcast’s show notes page, so it’s important for you to identify keywords related to your area of expertise and the topics you are an authority on and put them on the one-sheeter.

    These keywords should be strategically placed on your bio just as carefully as you would for any SEO work you do. Additionally, start thinking ahead about how you can use these keyword phrases throughout your interview.

    Your one-sheet bio should be professionally designed (if possible). Include your professional head shot and show why you’re a trusted person in the industry.

    It should highlight the blogs you write for, speaking engagements, TV shows and webinars you’ve been on and more.

    Whenever possible, ask for permission to show a company’s logos on your one-sheeter. The logos alone will jump off the page, grab attention and can help reinforce your credibility in just a glance.

    Here is a great example of a well-done one-sheet bio:

    Often, what you have on your one-sheeter is what the podcast host will read when she introduces you before the interview, so make every word count.

    You can also suggest interview topics on your one-sheeter by providing a list of questions the host can use as a jumping-off point for your guest interview. This gives the host topic ideas on what they can interview you about and helps plant the seeds for keywords that are relevant to your area of expertise.

    The sample one-sheeter from Phil Singleton (above) is a good example of this. You’ll see pre-prepared questions ideas like:

    • What’s your favorite content marketing tactic?
    • What’s the biggest mistake small business owners make when it comes to the web?
    • What’s your biggest “bang-for-the-buck” SEO tip for freelancers and business owners?

    Your one-sheeter is a great place to show off a book you’ve written, any certifications you’ve received, associations you belong to or any other show-off-worthy information.

    When a host tells their audience what an expert you are, it makes an impact on the success of your podcast interview. So make sure your one-sheeter has all the information your host needs to understand why you should be interviewed and why the audience wants to hear from you.

    A last but very important tip about using one-sheeters: Be sure to include information you want the host to include in the podcast show notes, such as ways to contact you by phone or email, your company’s website address, social media channel links and links to a special offer you’re giving to their audience.

    Many podcast hosts will put links on the show notes page so listeners can reach out to you. This is one of the best ways to get backlinks, traffic and social mentions. The backlinks and traffic you receive can be an SEO benefit of being a podcast guest, especially if you are a featured guest on a popular, well-ranked podcast.

    Pitch to strong podcasts for maximum SEO benefit

    When you are deciding which podcast to be a guest on, look for podcasts with a lot of subscribers and hosts who do a good job promoting their show.

    Drop the word “podcast” plus your keywords to see if the podcast ranks well for those terms. Podcasts that are popular with the public and the search engines are your goal.

    Make a list of topic areas you can cover during your interviews. Make the list broad enough so you can talk about topics that will reach and resonate with a broad targeted audience.

    Make sure you guest on podcasts where your target audience listens and wants to hear the information you have to share. Open your mind a little. Not every show you get interviewed on has to be directly related to your niche.

    As an example, if you’re an SEO, don’t discount a podcast that’s for restaurant owners. You could talk about how restaurants can optimize their Google My Business (GMB) listing by adding menus to their GMB listing.

    Visit iTunes and Stitcher and search for podcasts you are interested in being a guest on, and start reaching out to the podcast owners. Share your one-sheet bio and get yourself booked!

    This ends Part 1 of our three-part series, The Power of Podcasting: How to Boost Your Reputation and Search Engine Rankings. In Part 2, we’ll cover how to optimize an interview, read a case study and talk to an audience without selling, as well as how to use influencers to promote your podcast. Stay tuned.

    The post The power of podcasting: How to boost your reputation and search engine rankings appeared first on Search Engine Land.



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    Proposed EU consumer rules to force ‘marketplaces’ to reveal ‘default ranking criteria’

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    By Greg Sterling

    Any internet company or platform that collects user data will reportedly come under the jurisdiction of new European Commission consumer protection rules. This is part of a forthcoming “major overhaul of EU consumer rules.”

    One aim of the revision is to create more transparency for consumers around free internet services, which is parallel to what’s required under the new General Data Protection Regulation (GDPR). The new consumer rules will also require “online marketplaces to inform consumers about how they rank different search results” — in other words, why results are presented in a specific order.

    Here, “marketplace” would include Amazon, eBay and others that sell a range of products they don’t manufacture themselves. Marketplaces will also need to inform consumers whether the product being purchased is coming from the marketplace provider itself or a third-party seller on the platform — answering the question: What is the product’s source?

    There’s an analogous effort in Europe to get search engines and big platforms to reveal their ranking factors to companies, so the latter can better compete in search (with in-house Google offerings). The European Commission won’t force search engines and others to reveal their specific algorithms, however, just the variables or signals. This is something Google has already done to varying degrees with local and mobile.

    Penalties for violations of these consumer rules are also going to get more severe.

    Penalties for GDPR infringements are 4 percent of company revenues or 20 million euros, whichever is larger. There’s a similar formula here: 4 percent of revenues or a fixed lump sum that can be determined by individual European countries. But it’s clear the price to be paid must be the larger of the two. The effort is to create a meaningful deterrent for companies with billions in annual revenues.

    There will also be remedies available to individual consumers.

    Some of the new rules may be burdensome. However, they all appear to carry a similar intent: to create greater transparency and restrain the big internet companies (usually American) from exploiting their market position to its fullest commercial extent.

    The post Proposed EU consumer rules to force ‘marketplaces’ to reveal ‘default ranking criteria’ appeared first on Search Engine Land.



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    The new Google AdWords interface is coming soon. Are you ready?

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    By Mona Elesseily

    Google is gradually rolling out a new AdWords user interface. Word has it this change will be complete and available to everyone sometime in the first half of 2018.

    Many of us using the new interface have been asking questions like “Have you seen this feature/report/functionality in the new interface?” If you are frustrated by the new interface, you are not alone.

    Realizing others may have the same frustrations, I chatted with folks in my office and got their take on the pros and cons of the new Google AdWords interface.

    Pros of the new Google AdWords interface

    Let’s start on a positive note and talk about the pros of the new interface.

    I like the way the program page loads; it’s more fun now. Reminds me of the way the new Air Canada home page comes online. I like looking at quirky “spinning” things while I wait for a page to load.

    Some of the alerts at the dashboard level appear to do a better job of highlighting recent performance changes in a potentially actionable manner. If a group of products is showing a lot more or less often, there’s a chance my competitors are changing their pattern.

    It could also be that we aren’t keeping up with seasonality in either direction. There can be a lot of swings in behavior seasonally, and they can be sudden. So that type of information is a help.

    From an aesthetics standpoint, I thought the old AdWords home tab was unattractive, even ugly. Looks better now.

    With the new interface, the early bird gets the worm. Promotion extensions on ads are only available in the new interface, and that can give you a competitive advantage.

    There are a lot of new features in this version, for example, the Audience manager. It lets you set a campaign targeting people who have already engaged with your website or content in some way:

    In addition to the Audience Manager, there are a number of helpful new features, such as bid adjustments for calls and promotion extensions.

    The cons

    Let’s take a look at the not-so-helpful changes AdWords has made.

    I don’t like having to reset all of my columns. Say I’m digging in at the campaign or ad group level. There are thousands of ad groups I am used to looking at across a few accounts. Why won’t Google just port over my current columns?

    The new ones I’m seeing clog up the screen with irrelevant columns, and they don’t use my key performance indicators (KPIs). I hate modifying columns, especially when I have to do it repeatedly just to keep working as I was before.

    And is it just me, or is the line graph above the rows of ad group information too big?

    I want to see a bunch of rows of information, and I’m stuck viewing what, the first two or three ad groups? The state-of-the-art use of white space, large fonts and waste areas toward the top of the screen further cram the actual information down the page where I cannot see it. And I am on a full-size monitor!

    When I switch to a 15-inch laptop, the graph takes up half of the page:

    Another con for me is that when I first visit an ad group, it appears the keywords aren’t even sorted by clicks, impressions or cost. Shouldn’t that be the default?

    Zero-impression keywords are listed in my field of vision. Now, we’re all used to that happening when one “loses state” occasionally, but it feels like it’s going to be happening a lot.

    Even crazier, the “your change has been saved” dismiss box makes a ceremony out of every bid change. I guess you have to see this, but it feels slow and intrusive compared with the old version. If they want to make it really memorable, I suggest an automated bagpipe recording be played in honor of each and every bid change!

    As for the look of the new interface, overall the system feels more “dashboard-like” and aesthetically appealing, but this is a workhorse for many of us, not a viewing platform.

    When I was talking with Andrew Goodman (from my company) about the dashboard, he had this to say:

    I know we’ll get used to it, but now, I work very quickly and efficiently in accounts and this interface is going to discourage me from optimizing. Is this what Google wants?

    I agree new features are welcome, but new features aren’t the same as the user interface. All kinds of different changes are being mashed into this overall release. It may be hard to put some of the new functionality into the old interface because the old interface may not be able to support it. I’m sure audience management and ad testing will improve over the current interface.

    At some point, this type of change is inevitable. An example is when you switch to “month view” by clicking on the month drop-down, close the picker, and then re-open it. It doesn’t reset to “day view.” Instead, it just gives you a list of months, which is confusing because you can’t do anything with them. You must click on “day view” to make any kind of selection.

    Here’s another con as far as I’m concerned: The term “household income” is not available in Canada, so we are enticed to use the interface to see that juicy bit of data, but then we can’t get it!

    I think Andrew summed up the new AdWords interface well with this story:

    Look, it’s fully possible this is just one of those painful adjustments people like me tend to put off. For 20 years, I played golf with a 10-finger grip, which is also known as the “Caveman” grip. And so you know, it’s not a good grip! One day at the driving range I decided to teach myself the proper grip. The first few shots were pathetic. A month later, I was getting used to it. Today, my swing is natural with the new grip and I don’t slice anymore. I think I’d rather be practicing my golf swing right now than learning to use a new user interface from AdWords.

    It goes without saying that advertisers should get acquainted with the new Google AdWords interface sooner rather than later. Good luck!

    The post The new Google AdWords interface is coming soon. Are you ready? appeared first on Search Engine Land.



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    Community Corner: Spotlight on Search Engine Land Award Winner DAC Group

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    By Amy Gesenhues

    Today’s featured Search Engine Land Award winner is the DAC Group. The agency’s work with Bridgestone Retail Operations earned it a Best Local Search Marketing Initiative for SEM at the 2017 awards event.

    “We’re all big fans, and thought a nod from the organization and exceptional panel of judges would be a true honor if achieved,” says DAC Group Vice President Mike Corak about the Search Engine Land Awards. “We couldn’t be more humbled and thrilled.”

    Corak says last year’s award has been celebrated from the top down by his agency and the client and has had a positive impact on both organizations.

    If you’re considering submitting an entry for this year’s awards, the cutoff date is quickly approaching. The early-entry deadline is March 31, with submissions being accepted through April 13. There’s still time to submit, but the time for procrastinating on your entry form is getting short.

    This year’s awards program will be hosted on June 12 in Seattle, Washington, during the SMX Advanced Conference after-hours events. Search Engine Land and the search community will celebrate top performers in more than 25 categories, along with the following new award titles:

    • Best Search & Social Media Marketing Initiative.
    • Best Research Initiative by an Agency or Individual.
    • Best Research Initiative by a Software Tool or Platform.
    • Boutique Agency of the Year — SEO.
    • Boutique Agency of the Year — SEM.
    • Large Agency of the Year — SEO.
    • Large Agency of the Year — SEM.

    If you’re thinking about submitting an application but are unsure of the process, check out these recent interviews spotlighting last year’s winners to find out what the experience was like for them: Brainlabs, Trimark Digital, Mediahub, UPMC Health Plan, iCrossing, Merkle Inc., Wolfgang Digital, Metric Theory and Precis Digital.

    Best Local Search Marketing Initiative for SEM: DAC Group

    According to Corak, determining which campaign to submit for last year’s Search Engine Land Awards wasn’t easy.

    “We are fortunate to have a number of amazing partners with great results to share,” he says. In the end, the agency decided to highlight its work with Bridgestone Retail Operations, an automotive services and supply company.

    The decision paid off, and DAC Group walked away with the award for Best Local Search Marketing Initiative for SEM at last year’s awards event.

    “We’ve been fortunate to partner with each other for some time, and that collaboration has produced an exceptionally strong program, meaningful trust and personal bonds, numerous promotions and employee opportunities for skill and responsibility expansion, and of course great business results,” says Corak of his agency’s work with Bridgestone. “When thinking about who to share the good news with, the Search Engine Land Awards were top of our list.”

    Corak says the partnership between DAC Group and Bridgestone Retail Operations has strengthened even more since winning the award, and trust between the two organizations is at an all-time high. Not only has the award benefited the agency’s client relationship, but being recognized as a Search Engine Land Award winner has positively impacted the DAC Group internally.

    “Having third-party validation of our collective efforts has also assisted in internal business pluses, like speed to approvals, desire for and deeper integration with other related programs,” says Corak. “Influence has grown, which is also seen in recruiting and business expansion.”

    Corak believes the strength of Bridgestone’s results, combined with his team’s dedication to outstanding quality, helped push DAC Group into the winner’s circle.

    “This transparency, coupled with digging deep into the approach and process, must have been appreciated,” says Corak, who called the submission process very straightforward and easy. In fact, he found the award application to be more intuitive and less complicated compared to other award programs his team has submitted to in past years.

    “The questions went right to the heart of the campaign, and we found that we could easily pull the requested details from our normal day-to-day reporting and operations.”

    Based on last year’s award experience and the overall time commitment to submit an entry, the DAC Group confirmed it’s throwing its hat in the ring again for this year’s award program.

    “It’s been nothing but an honor,” says Corak about his team’s win. “Being regular Search Engine Land content consumers, we were humbled at all phases, nomination through receiving the award. We also know that the competition is always strong, and the judges are legitimate, making winning something to be proud of.”

    If you want to join the esteemed list of Search Engine Land Award winners, please submit your entry before the early entry deadline of March 31, 2018. Submissions will be accepted through the final deadline of April 13. The Search Engine Land Awards team has added several new categories this year, including Best Search & Social Media Marketing Initiative, Best Research Initiative by an Agency or Individual and Best Boutique Agency for SEO and SEM.

    Find out more about the Search Engine Land Awards submission process and get tips from the judges at Inside the judging chamber: 21 tips for crafting impressive awards submissions.

    The post Community Corner: Spotlight on Search Engine Land Award Winner DAC Group appeared first on Search Engine Land.



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    To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EU

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    By Greg Sterling

    Google is asking publishers in Europe to obtain consent for data use and ad targeting under the new General Data Protection Regulation (GDPR) privacy rules, which go into effect May 25. Companies operating in Europe are required to gain opt-in consent for collection and use of personal data under the new regulation.

    “To comply, we will be updating our EU consent policy when the GDPR takes effect and the revised policy will require that publishers take extra steps in obtaining consent from their users,” wrote Carlo D’Asaro Biondo, Google President of EMEA Partnerships, in a blog post published Thursday.

    Use of personal data cannot be based on implicit or opt-out consent. There must be “a statement or a clear affirmative action” indicating a willingness to share the information. Google will reportedly be capturing that consent for properties that it controls, such as and YouTube. But the company is asking third-party publishers to collect consent in situations where Google’s technology and ad targeting are behind the scenes (see below). This is somewhat analogous to what Google did in 2008 with AdSense, when it required publishers to “notify their users of the use of cookies and/or web beacons to collect data in the ad serving process.”

    As part of this proposed consent arrangement, Google reportedly wants publishers to maintain records of consent and provide opt-out instructions for users who later change their minds, according to the Wall Street Journal. Much is at stake in how these policies are implemented, because failure to comply with GDPR could bring severe financial penalties of up to 4 percent of annual global turnover (revenues) or €20 million, whichever is greater.

    Additionally, Google is developing technology to serve “non-personalized” ads in cases where consent hasn’t been obtained. This is another AdSense analogy: The program originally matched ads with the content on a page, without regard to individual users or their online behavior.

    “Before May, we will launch a solution to support publishers that want to show non-personalized ads, and we are working with industry groups, including IAB Europe, to explore proposed consent solutions for publishers,” wrote Biondo.

    Google provided a statement to WSJ which says that the company wants publishers to ask for consent because it doesn’t “want to stand between publishers and their users.”

    There’s considerable exposure under the new privacy framework in Europe for companies that rely on personalized targeting. Surveys of European internet users collectively argue that substantial numbers of people may decline to give consent for personal data use. A UK survey by media agency The7Stars found that more than a third of respondents were hostile to the use of their personal data. And 60 percent were being sensitized to the amount of data being collected about them.

    The issue of who captures consent and who gets to use the data is central to the new regulations. Some marketers and experts have gone so far as to argue that programmatic advertising won’t work at all under GDPR. In addition, recent research from PageFair asserts that under 20 percent of the European population is willing to allow online tracking for advertising purposes.

    Others have suggested that GDPR makes “personalized” approaches to advertising unworkable in general and that personal data must be abandoned entirely in favor of new methods of targeting that don’t rely on it.

    The following is the text of an email that went out to some Google publisher partners on Thursday:

    Dear Partner,

    Over the past year we’ve shared how we are preparing to meet the requirements of the GDPR, the new data protection law coming into force on May 25, 2018. The GDPR affects European and non-European businesses using online advertising and measurement solutions when their sites and apps are accessed by users in the European Economic Area (EEA).

    Today we are sharing more about our preparations for the GDPR, including our updated EU User Consent Policy, changes to our contract terms, and changes to our products, to help both you and Google meet the new requirements.

    Updated EU User Consent Policy

    Google’s EU User Consent Policy is being updated to reflect the new legal requirements of the GDPR. It sets out your responsibilities for making disclosures to, and obtaining consents from, end users of your sites and apps in the EEA. The policy is incorporated into the contracts for most Google ads and measurement products globally.

    Contract changes

    We have been rolling out updates to our contractual terms for many products since last August, reflecting Google’s status as either data processor or data controller under the new law (see full classification of our Ads products). The new GDPR terms will supplement your current contract with Google and will come into force on May 25, 2018.

    In the cases of DoubleClick for Publishers (DFP), DoubleClick Ad Exchange (AdX), AdMob, and AdSense, Google and its customers operate as independent controllers of personal data that is handled in these services. These new terms provide clarity over our respective responsibilities when handling that data and give both you and Google protections around that controller status. We are committing through these terms to comply with our obligations under GDPR when we use any personal data in connection with these services, and the terms require you to make the same commitment.

    • Shortly, we will introduce controller-controller terms for DFP and AdX for customers who have online terms.
    • By May 25, 2018 we will also introduce new terms for AdSense and AdMob for customers who have online terms.

    If you use Google Analytics (GA), Attribution, Optimize, Tag Manager or Data Studio, whether the free or paid versions, Google operates as a processor of personal data that is handled in the service. Data processing terms for these products are already available for your acceptance (Admin → Account Settings pages). If you are an EEA client of Google Analytics, data processing will be included in your terms shortly. GA customers based outside the EEA and all GA 360 customers may accept the terms from within GA.

    Product changes

    To comply, and support your compliance with GDPR, we are:

    • Launching a solution to support publishers that want to show only non-personalized ads.
    • Launching new controls for DFP/AdX programmatic transactions, AdSense for Content, AdSense for Games, and AdMob to allow you to control which third parties measure and serve ads for EEA users on your sites and apps. We’ll send you more information about these tools in the coming weeks.
    • Taking steps to limit the processing of personal information for children under the GDPR Age of Consent in individual member states.
    • Launching new controls for Google Analytics customers to manage the retention and deletion of their data.
    • Exploring consent solutions for publishers, including working with industry groups like IAB Europe.

    Find out more

    You can refer to to learn more about Google’s data privacy policies and approach, as well as view our data processing terms and data controller terms.

    If you have any questions about this update, please don’t hesitate to reach out to your account team or contact us through the Help Center. We will continue to share further information on our plans in the coming weeks.

    The Google Team

    The post To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EU appeared first on Search Engine Land.



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    Search in Pics: Google Home donut truck, alligators at the GooglePlex & celebrating St. Patrick’s Day

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    By Barry Schwartz

    In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.

    Google Home Mini donut truck:

    Source: Twitter

    Alligators at the GooglePlex:

    Source: Instagram

    A cheesy Google sign:

    Source: Instagram

    A big Rubik’s cube:

    Source: Instagram

    How Google Dublin celebrates St. Patrick’s Day:

    Source: Instagram

    Source: Instagram

    Source: Instagram

    The post Search in Pics: Google Home donut truck, alligators at the GooglePlex & celebrating St. Patrick’s Day appeared first on Search Engine Land.



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    How machine learning gives search and digital marketers an advantage

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    By Digital Marketing Depot

    This e-book from Acquisio describes the data science behind machine learning and how marketers are harvesting this science to solve complex problems. Learn the challenges, the benefits and the risks around machine learning technology. After reading this e-book, you’ll understand:

    • The theory behind the emerging fields of data science.
    • How machine learning martech can help marketers increase margins, scale and grow their companies with increased efficiency.
    • Which key martech providers are using AI technology.
    • What controversial aspects surround our adoption of AI technologies.

    Visit Digital Marketing Depot to download “Marketer’s Field Guide to Machine Learning.”

    The post How machine learning gives search and digital marketers an advantage appeared first on Search Engine Land.